Category: Branding
Borsec, the most powerful Romanian brand for the 2nd year in the row
Borsec is the most powerful Romanian brand for the 2nd year in the row, according to the Top 50 most powerful Romanian brands 2011, a study realized by Unlock Market […]
Ana-Maria Bogdan takes over the helm as Managing Director at Grapefruit
Ana-Maria Bogdan joined Grapefruit as Managing Director, with the mission to head agency’s office in Bucharest. Ana-Maria Bogdan has 12 years of experience in marketing and digital and worked in […]
Romanian Tourism Ministry to buy creative and production services for promotional campaigns
Romanian Tourism Ministry announced that it seeks offers to buy creative and production services in order to make promotional campaigns that will promote the national touristic brand. The winning company […]
Bucharest has a tourism marketing plan for 2011-2015 and a slogan for it
Romanian Tourism Ministry organized, on August 8th, a consultation with the tourism factors that activate in Bucharest regarding the touristic marketing plan for 2011-2015, a program to be finalized by […]
UPDATED: New visual identity for BitDefender, signed by Brandient
BitDefender assumed a new visual identity, that puts the company “under the sign of the Wolf”. Brandient signed the new visual identity, that was part of a rebranding process that […]
New workshops at IAA Romania, starting September
IAA School’s Workshops will bring to Romanian marcomm professionals a new series of seminaries with prestigious specialists that will present new concepts, innvative work tools and different perspectives on marcomm. […]
Lowe&Partners supports BCR Ladies Open Romania
Lowe&Partners supports BCR Ladies Open Romania, an event at its 1st edition, that also included a series of special events. BCR Ladies Open Romania, the most important contest of its […]
Biggest Romanian accountability company, rebranded by United Communication
United Communication made the rebranding campaign for Finexpert, the biggest Romanian accountability company. The rebranding lasted 6 months and needed a budget of around Euro 40,000. United Communication was designated […]
Seed Consultants will develop Plantavorel brand, winner of its contest
Seed Consultants will develop Plantavorel brand, the winner of its “the most promising Romanian brand” contest. The contest targeted the representatives of the business community and chosed a Romanian brad to […]
Grapefruit made “The interactive car” campaign
Romanian Grapefruit, branding and digital agency, developed a social networks online campaign for Renault Clio Yahoo!, according to Iaa.ro On the website www.clio-yahoo.ro, the most connected users of Yahoo, Facebook […]