Category: OOH / DOOH
World Out of Home Organization announces Second APAC Regional Forum
The World Out of Home Organization will hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The […]
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in […]
Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year
Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]
Exclusive Hawk and Captify partnership brings search data to DOOH and audio media buying for the first time
European omnichannel advertising platform Hawk and Captify, the leading Search Intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home […]
OOH Capital adds new Partner
Philip Thomas, formerly Co-CEO of JCDecaux UK, has joined OOH Capital, the global Out of Home advisory company and consultancy. Philip joined JCDecaux in 2002 initially as the UK’s CFO […]
Broadsign retains Out of Home Capital as a Global Strategic Advisor
Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its […]
Count the days until Christmas the way you want, with the unconventional advent from Pepsi
Christmas is one of the most anticipated holidays, but it comes with a series of social, material and emotional obligations. Starting from this observation, this year Pepsi wanted to change […]
When the holidays can get a little too much, Pepsi helps you face them in style at the Corner of Dilemmas
With the holidays knocking at our door with more enthusiasm than carolers, it doesn’t take much of a stretch of the imagination to know what awaits us. Christmas is a […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
Hawk expands its programmatic DOOH offering through global agreement with Hivestack
Media and insights platform Hawk has announced a strategic international partnership with Hivestack, the world’s leading, independent programmatic digital out-of-home (pDOOH) ad tech company. Hawk is a leading European player in omnichannel digital […]