Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Mediascope: Europeans, in love with their tablets
A recent Mediascope Europe bulletin shows that 68% of tablet users in Europe watch TV Online on a monthly basis compared with 49% of European internet users and 50% are interested in playing […]
GemiusAdMonitor: Romania’s most used banners are the standard ones
According to gemiusAdMonitor, in the online campaigns that run in Romania, the most used types of banners are standard ones (94.2 % of campaigns) with a medium click rate of 0.2 […]
ZenithOptimedia: 4.1% growth forecasted for global adspend in 2013
ZenithOptimedia expects the global ad expenditure growth to strengthen over the next three years, rising from 3.3% in 2012 to 4.1% in 2013 and 5.6% in 2015, with developing markets […]
GroupM revises global 2013 ad spending forecast to 4.5% growth
GroupM revised its global 2013 ad spending forecast to 4.5% growth, with US ad spending expected to rise only 2.7% as a consequence of continued sluggishness in the U.S. and European economies. […]
Breeze Mobile: Romanian prefer Samsung smartphones and Android OS
Breeze Mobile, recently launched on Romanian market, released an infographic related to Romanians’ usage habits when it comes of smartphones. When it comes of the segment of population using smartphones, […]
The Industry designated the first winners of its awards
Romanian magazine The Industry and Clickshop organized, on November 29th, the 1st edition of Industry Awards, aimed to recognize the best in media industry, creative products and innovative ideas. Nominees were […]
Petrom, together with Graffiti Romania, launched a new communication campaign
Petrom, together with Romanian Graffiti BBDO Group and Webstyler, launched a new communication campaign – “Tara lui Andrei (n.r. Andrei’s Country) – a better country every day”. The campaign includes the […]
Romanian Government passed the Emergency Ordinance to modify the Audiovisual Law
Romanian Government passed through vote the Emergency Ordinance modifying the Romanian Audiovisual Law, but the ordinance text wasn’t yet published in the Official Monitor of Romania. According to Paginademedia.ro, The […]
Michelin Romania launched the car that works on Like-s, on its Facebook page
Michelin Romania launched, in September, the car that works on Like-s, through its new Facebook page. Like after like and kilometer after kilometer, Michelin droves its fans in an unforgettable […]
Hyperactive, to handle digital for XTB Romania
XTB, leading brokerage specialist on Romanian market, appointed HyperActive to handle development and management for its online projects and campaigns. The company made its decision following a pitch in which […]