Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Study: Romanian politicians like being on TV
Romanian politicians Aurelian Pavelescu, Dan Diaconescu, Mihail Neamtu and Corneliu Vadim Tudor are the political leaders most present on TV in September, according to a media TRUST monitoring report covering […]
Romanian Banca Transilvania learned to Pin(terest)
Romanian Banca Transilvania launched its own Pinterest account, finding this way a new medium to creatively express, mainly visually, its brand personality. The bank entered on Pinterest with 10 boards […]
Adevarul Holding: changes in management and no approval for TV licence renewal
Adevarul Holding, that just changed its owner, undergoes now a series of changes at personnel level, with a new administrator and COO appointed and HR manager quitting, Paginademedia.ro informs. […]
@RussLidstone: We’re in a content game and we have to ask the right questions
Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry […]
Air France seeks a match for Paris
Air France launched the autumn campaign “Find a match for Paris” with contest with prizes and up to 25% discounts for tickets prices between October 10th-31st. Also, the airline offers […]
Lowe&Partners and VEKA teamed with Ionut Iftimoaie in a viral campaign for Veka windows
Lowe&Partners is responsible for “Champion of my Soul” song dedicated to Ionut Iftimoaie by a misterious woman. The video is a hit over the internet for over a week and […]
Digital Star and Starcom MediaVest communicate online the new Billa Romania stores campaign
Billa Romania chose Romanian Digital Star and Starcom MediaVest to communicate on digital channels the new campaign of Billa Stores in Romania, that is centered on chef Giuseppe Daddio. Digital […]
Romanian Online Advertising Market in S1 2012: RON 46.6M
The value of Romanian online advertising market in S1 2012 is RON 46.6M, according to ROADS, presented, at IAB Forum Romania, by Ruxandra Bandila, Marketing & Business Development Manager PWC Romania. […]
Romanian Senior Interactive gets a Pedigree
Romanian agency Senior Interactive has a new brand in its portfolio, Pedigree from Mars Romania, with the agency and the clients starting working together on a design project for www.pedigree.ro. Pedigree is a brand […]
Apollo Music Store releases an online Pop Up Shop with “Holiday Music….that doesn’t suck”
Apollo Studios launched their first online venture, a Holiday Pop-Up Shop with thirty brand new, original holiday tracks. The Pop-Up Shop is a fresh look at holiday music and allows […]