Publicis Groupe acquires Profitero
Publicis Groupe announced it aquires Profitero, leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide actionable insights and product visibility to more than 4,000 […]
Business influencer Steven Bartlett, confirmed as Nudgestock headline speaker
Nudgestock, the world’s biggest behavioural science festival now in its tenth year, has announced it will be streaming live on June 10th for ten hours straight. The event organized by […]
a2 Milk™ promoted to Canadians with a disruptive and distinctive campaign
a2 Milk™, a licensed brand under Burnaby, BC based Agrifoods Cooperative, is introducing a first of its kind milk campaign to show Canadians that not all milks are equal. Created […]
Havas Media Group partners with Lumen Research to measure and optimize attention at global scale
Havas Media Group announced a global partnership with Lumen Research that will create bespoke tools to plan, measure, buy and optimize attention. This offering, the first of its kind to […]
BETC and Veet Men launched a new grooming kit
BETC and Veet Men launched a new grooming kit, Intimate Hair Removal Kit. The campaign includes a TVC called “Odyssey”, in which BETC imagined a bold, metaphorical and exhilarating odyssey […]
Cactus’ team: new members and promotions
Cactus, the creative agency known for its award-winning behavior change campaigns, has responded to its unprecedented growth over the last two years with multiple senior-level new hires and promotions. The […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
TPS Engage, international campaign for Kayne West, Gap & Balenciaga – 8 countries, 11 cities
TPS Engage launched, last weekend, the campaign Gap Yeezy Engineered by Balenciaga, the new collection from Kanye West (Ye), via digital screens in 8 countries and 11 cities, including Bucharest. […]
8 Pencils for Denmark at D& AD Awards
Danish agencies had a total of 19 winning entries at this year’s D&AD Awards and scooped 8 Pencils, with &Co Copenhagen and The Unicorn bringing home 2 Pencils each. Denmark […]
European Women in VC publishes the inaugural analysis of gender diversity across European VC
The European venture capital scene experienced record-breaking growth in 2021, with over €100B invested in one single year in European startups. These investments created almost 100 unicorns in the region […]