Gabriel Eremia (Arctic): “The strategy we have been building on for five years aims to bring us closer to the younger target”
For him, it’s always something special about the way digital communication influences the way people interact with brands. And he is in love with observing and always improving this experience […]
Consonant Skin+Care & Zulu Alpha Kilo Reinvent a Broken Industry Formula
The world of skin care is full of it. Full of false promises, quick fixes and magic potions. To change the game, Consonant Skincare has made a subtle shift in […]
Customer Experience thrives on digital transformation in the new reality
The 2020 edition of the KPMG Customer Experience Excellence Report developed by KPMG and based on a study conducted at the height of the lockdown in 27 countries and regions, […]
New Abbe Pierre Foundation Campaign: «Ensemble»
It’s within a particular context that the Abbé Pierre Foundation, a French charity devoted to helping the homeless, is speaking out at the end of this year. The health crisis has […]
Chimney Vigor Group Appoints Laura Romeu as Chief Growth Officer
Chimney Vigor Group (CVG) today announce the hire of Laura Romeu as Chief Growth Officer to their new Health and Wellness vertical, operating from the New York office. For more […]
Cherkizovo and Serviceplan Russia Shake Up Traditional Russian Sweets Category with Unconventional Product
Every year on 5th October, Russians celebrate their children‘s teachers on Teacher’s Day, traditionally gifting them boxes of chocolates. Serviceplan Russia teamed up with Cherkizovo, leading Russian Producers of meat […]
METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas
METRO has launched an extensive international campaign on TV and online, which will be shown in up to 18 countries. It draws the attention of consumers to the challenges faced […]
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined at the start of November and has […]
Virtual Thought Leadership Forum for Sell-Side Partners from Project Agora
Project Agora will be hosting “The Publisher Sessions” on 19th November, a by-invitation, virtual thought leadership forum for sell-side partners. This first in a new series of events will bring […]
LONGCHAMP launches with FRED & FARID Los Angeles their new global brand platform ‘très paris’
‘il Est Cinq Heures, Paris S’éveille’ Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. After considering relationships with a number of New York fashion […]