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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Druid partners with KeysFin for commercial risk analysis or direct crediting via Druid chatbots

Druid, specialized in developing chatbots for Entreprise type organizations, signed a technological partnership with KeysFin, provider of credit risk management solutions and business information in Romania. Through this partnership, the […]

July 4, 2020 Newsroom Business, Digital & Media

The Programmatic Company improves performance by 25% using Beeswax Bidder-as-a-Service

The Programmatic Company has seen a 25 per cent improvement in the performance of campaigns since deploying Beeswax Bidder-as-a-Service twelve months ago.  The independent media operator adopted the technology to […]

July 3, 2020 Newsroom Business, Creativity

Zulu Alpha Kilo and the industry pull the ultimate all-nighter to save the ADCC

When you’ve been around for 72 years, you’ve seen a few firsts. But for the Advertising & Design Club of Canada (ADCC), 2020 has proven to bring a first like […]

July 1, 2020 Cristina Blanaru Ads, Creativity, Marketing

Birth recruited Tobias Menzies and Kit Harington to announce its launch in UK

Production house Birth, based in Paris, launched in UK and recruited “a couple of locals” to help with the announcement: The Crown‘s Tobias Menzies and GOT‘s Kit Harington.  Memorable, droll, and […]

July 1, 2020 Cristina Blanaru Business, People

Irina Urechean joins Unilever South Central Europe’s board as Marketing Director Home Care

Unilever South Central Europe (USCE) announced the appointment of Irina Urechean as Marketing Director Home Care, starting July 1st. Irina joins the USCE’s management and will coordinate marketing strategies for […]

July 1, 2020 Cristina Blanaru Business, People

Anzu and League-M Europe partner to bring in-game video advertising to more European brands

Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic […]

July 1, 2020July 1, 2020 Newsroom Creativity, Gaming, ITC

Initiative launched the Media Fact Book 2020 report

At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step […]

June 30, 2020 Romanita Oprea Media

tmwi supports nationwide study into spread of Covid with sponsorship backing

tmwi, a leading innovator in data and marketing whose clients include Nestle, MG and Furniture Village, have signed up as lead sponsors of a study to further research and understand […]

June 29, 2020 Cristina Blanaru Business, Creativity, Marketing

Enigmatic campaign takes Maersk out of the oceans and into the future of logistics

The world of B2B communication is normally riddled with stock images and corporate clichés. It’s also dominated by the belief by brands and advertisers alike that rational communication works best.  […]

June 29, 2020June 29, 2020 Cristina Blanaru Ads, Business, Creativity

White Bullet urges brands to ensure their ads are not funding organised crime

 White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into […]

June 29, 2020 Newsroom Business, Digital & Media

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