With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights
Henkel, in partnership with Mediascope, implemented SparkSense technology within the Retail Data Analysis project, designed to bring to retail a more precise approach regarding the visibility, exposure, and performance of […]
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis Groupe announced it entered into an agreement to acquire LiveRamp, a global data collaboration platform. With LiveRamp, Publicis will become a leader in data co-creation, an important capability in the age of artificial intelligence and an enabler of agentic business transformation. With this acquisition, for a total enterprise […]
2026 PHNX Awards designated its Grand Prix winners
Craft and ingenuity were the winning combination at this year’s AdForum PHNX Awards, as jurors looked for that extra level of attention that elevated the good to the great. It […]
Kate Stanners, Jury Chair, 2026 Cresta Awards
Kate Stanners has been announced as the Jury Chair of the 2026 Cresta Awards. “We are so delighted that Kate has taken on this position,” commented Lewis Blackwell, CEO of […]
Mihnea Gheorghiu, Global Chief Creative Officer LePub, inducted into The Golden Drum Hall of Fame
Golden Drum, International Festival of Creativity, proudly welcomes Mihnea Gheorghiu, Global Chief Creative Officer of LePub Network, to its Hall of Fame. He joins an esteemed cohort of visionaries and […]
Ziua Verde returns on May 23 at ferma bio&co, with nature-based experiences and organic agriculture
Ateliere Fără Frontiere is organizing a new edition of Ziua Verde on May 23, at ferma bio&co, located near Bucharest, in Ciocănari, Dâmbovița County. The public is invited to discover […]
Over 300 children supported for Easter through the Dana Voiculescu Foundation campaign “Dress and Shoe a child for Easter”
The Dana Voiculescu Foundation successfully concluded the campaign “Dress and Shoe a Child for Easter,” an initiative dedicated to supporting children from disadvantaged communities by giving them the opportunity to […]
Calvin Klein unveils the Calvin Klein Collection Spring 2026 campaign
Calvin Klein today unveils the Calvin Klein Collection Spring 2026 campaign featuring Creative Director Veronica Leoni’s sophomore collection. Photographed by Juergen Teller at the brand’s Spring 2026 show in New […]
Mircea Munteanu, new Head of Sales Danone Romania
Starting May, Mircea Munteanu takes over as Head of Sales Danone Romania, after he was previously Shopper Activation Manager Danone Romania and Bulgaria. Mircea joined Danone in 2013 and had […]
D&AD appoints McCann’s Danilo Boer to its Board of Trustees
D&AD, the global non-profit championing excellence in design and commercial creativity, has appointed Danilo Boer to its Board of Trustees. Boer is Global Creative Lead & Partner at McCann, and […]