Tag: Activation
Billa launches new campaign for winter holidays
Found at an age when a child would start asking question, the Billa Basket, the main character in the TV spot of the most recent Billa image campaign, comes back […]
#spiritliber or how Pepsi turned a concert in Romania in a seaside trip
End of July, Pepsi and Romanian group Vama challenged the crowd present to musicians’ concert to experience in the most authentic manner the definition of a free spirit (#spiritliber) after […]
Reality Marketing: Vodafone’s #4GRedline High-Stakes Stunt Pays Off
Vodafone has pulled off one of its most innovative marketing activations yet with a high-octane stunt featuring Kiwi drift car sensation “Mad” Mike Whiddett and the company’s own Director of […]
California Lottery marks 30th anniversary together with David&Goliath
LA-based creative agency, David&Goliath celebrated California Lottery’s 30th Anniversary with an unique activation, showing how Lottery’s action of providing supplementary funding to public schools impacted education and made a difference in students’ lives. […]
People get closer with digital activations signed by SeniorHyper for Orange
Via digital activations during the #Orange4U event organized in Bucharest for 8 days in September, Orange Romania and SeniorHyper aim to bring consumers closer to things that matter to them […]
BBDO Belgium surprises visitors to a Ghent coffee bar with Nescafe
BBDO Belgium and Nescafe prepared an activation aimed to surprise the visitors of a trendy coffee bar in Ghent. For the entire day, agency’s barista made cups of Nescafe ® Gold Barista Style […]
We Are Social and Singapore Artists illuminated the city with Lenovo YOGA Tablet 2 Pro’s Built-in projector
Global social media agency We Are Social, in collaboration with some of Singapore’s rising artists, recently launched a one-night-only urban art exhibition called #LightAndSeek that brought to life a […]
Lowe Vibe and Le Petit Marseillais brought Southern France in the Romanian tube
Lowe Vibes and Le Petit Marseillais offered Romanians the possibility to explore Provence in Bucharest tube, through an activation made in Victoriei Station. Between March 1st – 8th, women travelling through […]
RPM helps Umbro unveil new Velocita football boot
Football brand Umbro previewed the launch of its new Velocita football boot with the help of leading marketing agency RPM, who delivered an exclusive boot testing event at Hackney Marshes […]
#SantaFliesCoach around the world in Expedia’s Holiday Video
Expedia.com released the holiday video Santa Flies Coach, showing how the Expedia+ reward points travelers earn this year can be donated to St. Jude Children’s Research Hospital to help kids fight cancer […]