Tag: Activation
SeniorHyper made an Oculus Rift activation for 5gum
Romanian digital agency SeniorHyper made an Oculus Rift activation for one of its clients, 5gum, using the VR device to offer the most complex integration between online and offline 5Gum […]
The European journey for Romanian “mici”, marked with a Timisoreana campaign
Starting June 25th, Romanian “mici” (Romanian meat rolls specialty) are exported in all European Union countries, moment marked up with a punctual campaign by Romanian beer brand Timisoreana. Since appearing […]
A piece of Denmark, rebuilt in Bucharest’ subway for Europe’s Day
The Embassy of Denmark and GolinHarris brought, on Europe’s Day, a part of Denmark’s culture and space in Bucharest, with an activation developed under the creative concept “House of Denmark”. On May 9th, […]
Pizza without pizza – an innovative activation from McCann Bucharest and Pizza Hut
Pizza Hut and McCann Bucharest launched the 1st pizza with edges that won’t be left in the plate. To highlight the qualities of the new Super Pan dough – a dough with edges […]
On Valentine’s, BMF helped single people to not give a “flap”
BMF (Fine Manners Brigade), namely the bunch of guys working in Publicis Bucharest, decided to do something for single people on Valentine’s day so they won’t give a “flap” about […]
Lidl scans kisses also offline, with Lidl’s Valentine Kiss
After launching the online app that scans kisses, Lidl went further, launching in 2 Bucharest subway stations Lidl’s Valentine Kiss, the offline version of the app that can be accessed […]
Sensorial tunnels at Romanian Black Sea, for Beck’s
A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]
Stella Fridays to conquer Romania
Romanian advertising agency Lowe&Partners starts, in the end of August, a series of events that run under the umbrella “Stella friday”, a concept that will reach to the consumers in […]
“Courage à trois” – a daring activation concept from Lowe&Partners for La Festa 3in1
Creatives from Lowe&Partners Bucharest made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, […]
Amnesty International inaugurated House of Cards
Amnesty International inaugurated, on June 18th, a house of cards in Bucharest, in a location close to the University. Built by organization’s activists and representatives of Roma communities, the house […]