Tag: Activation
Lidl scans kisses also offline, with Lidl’s Valentine Kiss
After launching the online app that scans kisses, Lidl went further, launching in 2 Bucharest subway stations Lidl’s Valentine Kiss, the offline version of the app that can be accessed […]
Sensorial tunnels at Romanian Black Sea, for Beck’s
A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]
Stella Fridays to conquer Romania
Romanian advertising agency Lowe&Partners starts, in the end of August, a series of events that run under the umbrella “Stella friday”, a concept that will reach to the consumers in […]
“Courage à trois” – a daring activation concept from Lowe&Partners for La Festa 3in1
Creatives from Lowe&Partners Bucharest made an original and courageous activation for LaFesta 3in1 during ADfel 2013, festival of branded entertainment, happenings and unconventional experiences organized by IQAds.ro. For 3 days, […]
Amnesty International inaugurated House of Cards
Amnesty International inaugurated, on June 18th, a house of cards in Bucharest, in a location close to the University. Built by organization’s activists and representatives of Roma communities, the house […]
G2 Romania handles BTL communication for Wu Xing
Wu Xing appointed G2 Romania to handle its BTL communication on conventional and unconventional channels, with the 1st campaign targeting students to make them aware of the launch of a […]
Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground
Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe […]
The Secret Service made martisoare-jewels for Kinder
The Secret Service created paper jewels in which it hid Kinder Bueno temptations and offered, in the start of March, to ladies and misses, via men. The agency’s answer on […]
Romanian TV host Andreea Berecleanu teaches kids to properly wash their hands
Romanian TV host Andreea Berecleanu teaches kids how to properly wash their hands, in a Protex sponsored program. After last year’s succes, Colgate-Palmolive continued Protex educational program “Wash your hands properly”, […]
IKEA Romania uses short theater acts to encourage people to feel at home in its store
IKEA Romania launched a bloggers campaign to promote 2013 catalog but it didn’t limited to that. To make people feel at home in its store and actually feel how the […]