Tag: Activation
G2 Romania handles BTL communication for Wu Xing
Wu Xing appointed G2 Romania to handle its BTL communication on conventional and unconventional channels, with the 1st campaign targeting students to make them aware of the launch of a […]
Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground
Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe […]
The Secret Service made martisoare-jewels for Kinder
The Secret Service created paper jewels in which it hid Kinder Bueno temptations and offered, in the start of March, to ladies and misses, via men. The agency’s answer on […]
Romanian TV host Andreea Berecleanu teaches kids to properly wash their hands
Romanian TV host Andreea Berecleanu teaches kids how to properly wash their hands, in a Protex sponsored program. After last year’s succes, Colgate-Palmolive continued Protex educational program “Wash your hands properly”, […]
IKEA Romania uses short theater acts to encourage people to feel at home in its store
IKEA Romania launched a bloggers campaign to promote 2013 catalog but it didn’t limited to that. To make people feel at home in its store and actually feel how the […]
UPDATED: Redd’s Cranberry, flavoured with a brand activation from the Practice
(adds statements, info about the campaign and involved agencies) Ursus Breweries, Arsenoaiei & Matasel and The Practice, made a series brand activations in a few Romanian towns in order to launch […]
Deslingual offered free clothes to 100 people from Bucharest that came to its store half-naked
100 Bucharest people with no inhibitions waited in their underwear the opening of Desigual store in Baneasa Shopping City to receive for free a full dress change. “You come half naked […]
Lufthansa flash mob in Bucharest, signed by Greater Ad
Romanian agency Greater Ad organized an informative flash mob at Baneasa Shopping City, one day before Lufthansa air line launched a direct flight Bucharest-Berlin. 40 professional dancers performed a specially […]
Cannes Lions announces 4 new juries for 2011 edition of the festival
The Cannes Lions International Festival of Creativity released the names of the jurors that will serve in Design, Direct, Promo & Activation and PR juries at this year’s Festival. These […]