Tag: branding
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
CarlNann – new identity after breaking from FCB Network
After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to […]
Conran Design Group Adds Ankur Naik as Senior Strategist
Design and branding agency Conran Design Group has announced the addition of experienced brand storyteller Ankur Naik as their new Senior Strategist. Working directly to support Managing Director Christina Falzano and the […]
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]
Henry Joyce (TMW Unlimited): Handling Hot Potatoes – Brand Behaviour in the Culture War Era
Last Friday saw the latest battle in the continuous culture wars of our times. The most recent skirmish occurred online after Hasbro announced that it was dropping the ‘Mr’ from […]
Branding and Experience Design Agency handsome Relaunches with a Fresh, Future-Facing Approach to Human-Centered Design
With an all-new outlook and offering primed for this time of unprecedented change, the agency brings a human focus and more emotional approach to branding and experience design Branding and […]
Dept strengthens US presence with digital design agency BASIC®
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a leading digital agency in Europe. […]
Green Group,Romania’s first industrial recycling park, rebranded
Green Group, the first recycling park in Romania and one of the biggest in Europe, finalized in April its rebranding process, which consists in a new visual identity and a […]
Tedi Migdalovici: On Personal Branding, on a personal note
I see there is a trend subtly condemning Personal Branding. Somehow I understand – there are so many “Adibas – like” players on the market, saying they are experts, without […]