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Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Tag: budgets

UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high

UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]

October 24, 2013November 12, 2013 Cristina Blanaru Creativity

ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015

The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]

October 1, 2013October 11, 2013 Cristina Blanaru Creativity, Media

Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012

Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]

June 21, 2013June 9, 2014 Cristina Blanaru Ads, Business, Creativity, Digital & Media, Media, Mobile, Social Media, Studies

ROADS: Romanian online advertising in 2012 – RON 98.6M

The total reported value of Romanian online advertising market in 2012 is of RON 98.6M, according to a newly released wave of ROADS, a study made by PwC Romania and […]

May 14, 2013May 23, 2013 Cristina Blanaru Creativity, Digital & Media, Studies

Digital Fact Book: Romanian digital market, expected to grow in 2012 to Euro 65M

Digital market will grow up to 65 million euros in 2012, a 21% increase compared to 2011, according to the second edition of HyperActive’s Digital FactBook (DFB). The estimate includes […]

July 10, 2012August 22, 2012 Cristina Blanaru Creativity, Digital & Media, Media, Mobile

MFB: Romanian TV to attract Euro 190M ad investments in 2012

According to Media Fact Book, Initiative analysis made public on Wednesday,  TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]

June 13, 2012August 22, 2012 Cristina Blanaru Creativity, Media

A GfK study on Romanian social media investments, to be presented at Marketing 360

GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]

May 31, 2012July 6, 2012 Cristina Blanaru Marketing

ROADS: Financial sector – the biggest investments in online advertising in S1 of 2011

Romanian financial sector had the biggest investments online in the 1st semester of 2011, followed by telecom, motor and food sectors, according to ROADS (Romanian Online Advertising Study), realized by […]

October 6, 2011May 12, 2012 Cristina Blanaru Creativity, Digital & Media, Media, Studies

BRAT: Euro 30m invested in Romanian print advertising in March

According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]

April 12, 2011May 12, 2012 Cristina Blanaru Creativity, Marketing, Media, Studies

Nielsen: Super Bowl – advertisers battle to keep people glued on tv

Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.

February 4, 2011 Cristina Blanaru Creativity, Digital & Media, Marketing

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