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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

On people and snails – a promotional campaign like no other in Romanian film industry

MEC Romania (media agency) and Transilvania Film made together the integrated campaign to promote the movie “On people and snails”, a spectacular and atypical production directed by Tudor Giurgiu. The […]

September 19, 2012October 15, 2020 Cristina Blanaru Marketing, Media

United Colors of Benetton launches Unemployee of the Year contest

United Colors of Benetton launched a new global communication campaign, Unemployee of the Year, on the Unhate Foundation platform, marking this way its commitment to unemployment among youths, MandMglobal informs. For […]

September 18, 2012March 20, 2013 Cristina Blanaru Business, Creativity, CSR

How to make public transportation cooler? Midttrafik knows how.

The commercial was made in collaboration between by Midttrafik, Thomas Falkenberg and M2Film. The campaign was made after a study showed that young Danes (aged 18-34y.o) consider that buses must be […]

September 18, 2012November 30, 2012 Cristina Blanaru Ads, Business, Creativity

Outbox makes 3D “Share the love” Dr Oetker campaign message

Mercury360 developed, for Original Pudding from Dr. Oetker, the national campaign “Share the love”, that targets products’ buyers and consumers – mothers and kids. Original Pudding is the love proof […]

September 18, 2012October 10, 2012 Cristina Blanaru Creativity, Digital & Media

Romania smiles, a Colgate 20 years celebration campaign

Colgate helps Romania smile for 20 years, offering Romanians the best advises and products for oral care. As a recognition for Romanians loyalty to the brand,  Colgate launched a new campaign targeting consumers, aiming […]

September 18, 2012October 21, 2013 Cristina Blanaru Business, CSR, Marketing

Secret James Bond mission for Heineken, orchestrated by Wieden+Kennedy Amsterdam

Heineken launched a new TV and digital campaign previous to the release of Skyfall, the 23rd James Bond adventure movie, in which Daniel Craig brings his explosive portrayal of James […]

September 15, 2012August 29, 2013 Cristina Blanaru Ads, Creativity

Romanian Webstock 2012, promoted with an Instagram campaign

Cristian Manafu, Romanian A-list blogger and Webstock organiser, announced that the first Instagram photo contest in Romania would be organized previous to Romania’s biggest social media event, Webstock. oem software download […]

September 14, 2012August 30, 2013 Newsroom Creativity, Digital & Media, Social Media

Heineken: Going green and brewing for a better future

On September 10th, Heineken launched the results of its 2011 Sustainability Report, as a part of the company’s world wide initiative of being the most eco-friendly brewing company by 2020. […]

September 12, 2012January 18, 2013 Newsroom Business, CSR, Marketing

Irina Margareta Nistor and Gianina Corondan, in “Tom Sawyer” launch campaign in Romania

Irina Margareta Nistor, one of the most known Romanian movie critics, and Gianina Corondan, non-conformist Romanian TV host, are the 2 personalities that started the campaign promoting “Tom Sawyer” movie, […]

September 10, 2012September 19, 2012 Cristina Blanaru Creativity, Marketing, Social Media
Praktiker, 10 years

Praktiker 10 years – celebrated with a promotional campaign signed by Lowe&Partners

Lowe&Partners prepared for Praktiker a promotional campaign during which everyone wins. The campaign celebrates the 10 years of activity for Praktiker in Romania and aims to award loyal clients with […]

September 10, 2012September 12, 2012 Cristina Blanaru Business, Creativity, Marketing

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