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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Adrenaline in Bucharest Subway, from Graffiti BBDO

Graffiti BBDO put on a sticker at Unirii subway station in Bucharest. The client is Pepsi and Adrenaline is a brand powered by Mountain Dew. Besides the executions in the […]

April 9, 2012May 6, 2012 Cristina Blanaru Ads, Creativity

Cohn&Jansen JWT and Aqua Carpatica, in campaign to change Water’s Law in Romania

Cohn&Jansen JWT and Aqua Carpatica launched their first CSR campaign to change Water’s Law in Romania, using the slogan “Returning to purity” in order to change the legislation that regulates […]

April 4, 2012May 6, 2012 Cristina Blanaru Creativity

“Teach for Romania”, a cause with most donation pledges in “Everyone Gives” international social giving campaign

“Teach for Romania” is one of the causes that gathered the most important donation pledges within “Everyone Gives” international social giving campaign. Also, other important donation pledges went to Worthington Seventh […]

April 3, 2012 Cristina Blanaru Digital & Media

Maggi invites Romanian consumers to “Cook family stories”

Maggi invites Romanian consumers to “Cook family stories”, in a campaign that aims to cherish each moment of preparing the meal together with the loved ones. You don’t speak while […]

March 30, 2012May 6, 2012 Cristina Blanaru Creativity

Propaganda and Senior Interactive sign the newest promotional campaign for Napolact

Romanian agencies Propaganda and Senior Interactive are the ones that sign the newest promotional campaign for Napolact. The campaign, that uses Napolact’s website as place to interact with the participants […]

March 28, 2012May 6, 2012 Cristina Blanaru Creativity

Romanian agency Cap signs the new image campaign for Tomi

Romanian agency Cap signs the latest image campaign for Tomi, a ketchup in Orkla Foods Romania’s products portfolio. The new campaign will run on TV until May. The idea behind the […]

March 26, 2012May 6, 2012 Cristina Blanaru Ads, Creativity

Romanian celebrities served KFC clients, in a World Vision fund-raising campaign

Cabral, Roxana Ciuhulescu, Andreea Ibacka and Madalina Draghici served for couple hours the clients of a KFC restaurant in Bucharest. Their involvement is part of World Vision Romania’s fund-raising campaign […]

March 23, 2012May 6, 2012 Cristina Blanaru PR

Action Global Communications made Transelectrica’s SPO campaign

Action Global Communications, independent PR full-service consultancy, made the marketing and communication campaign for Transelectrica’s SPO. The campaign aims to inform the public and to attract investors to subscribe the offer and […]

March 22, 2012May 6, 2012 Cristina Blanaru Marketing, PR

McCann Erickson Romania made the spring promotion for Cif & Domestos

McCann Erickson Romania made the spring promotion for Cif&Domestos, brands in Unilever Romania’s products portfolio. We started from the idea that, when you have the right products, spring house cleaning […]

March 20, 2012May 6, 2012 Cristina Blanaru Creativity

Guinness and its consumers set the World Record for “The Largest St. Patrick’s Day Celebration” Ever

On March 17,  people around the world reunited for St. Patrick’s Day, the celebration which, for the first time ever, went down in history as “The Largest St. Patrick’s Day […]

March 19, 2012May 6, 2012 Cristina Blanaru Marketing, Social Media

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