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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

“Who are you banking with?” – a new communication platform for BCR Romania, signed by Tempo Advertising

Tempo Advertising launched a new communication platform for BCR Romania, an integrated marketing campaign build around the slogan “Who are you doing banking with?”, according to a press release. According […]

July 27, 2010May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media, PR

Mediafax launches “Unlimited information” campaign for the 2nd year in the row

Mediafax launched, on July 15th, “Informaţie fără limite” (“Unlimited information”) campaign, through which mass-media and companies with subscription to at least one informative newsfeed will have extended acces to news […]

July 15, 2010May 8, 2012 Cristina Blanaru Creativity, Marketing, Media

Zoe Saldana – Calvin Klein Underwear’s image in the Fall 2010 Global Advertising Campaign

Calvin Klein Underwear selected actress Zoe Saldana to be the image of women’s Fall 2010 Calvin Klein Underwear global advertising campaign. The Fall 2010 Calvin Klein Underwear campaign was shot […]

July 8, 2010May 8, 2012 Cristina Blanaru Creativity, Marketing

Euro 1M advertising budget for Romanian dairy company Covalact

Romanian dairy company Covalact will invest, in 2010, a budget of Euro 1M in an communication campaign after a rebranding launched at the end of 2009.  The campaign includes market […]

July 5, 2010May 8, 2012 Cristina Blanaru Branding, Creativity, Marketing

UPDATED: Publicis Romania launched Bilbor, the new mineral water brand from URBB

(adds information about The Bilbor brand – Logo, bottle and label design – creators) After a pitch organized by Bilbor Mineral Water, part of United Romanian Breweries Bereprod (URBB), Publicis […]

June 30, 2010May 8, 2012 Cristina Blanaru Creativity, Marketing

Saab launches a campaign in North America to celebrate its Scandinavian roots

Saab Cars North America launches a campaign that celebrates company’s Scandinavian roots, under the tagline “Move your mind”. The campaign will show on TV but will be declined also in […]

June 29, 2010 Cristina Blanaru Creativity, Digital & Media, Marketing, Media

“Together we can do more”, say Saatchi&Saatchi and United Way

Saatchi & Saatchi Bucharest made a pro-bono communication campaignfor United Way Foundation. The creative team was inspired bu the idea that amounts of money apparently insignificant that people donate can […]

June 28, 2010May 8, 2012 Cristina Blanaru Ads, Creativity, Marketing

The New York City campaign – anti-Vegas

They say “what happens in Vegas stays in Vegas”, but now New York City is starting its own campaign, marketing itself to tourists as anti-Vegas. The new advertising campaign aims […]

June 25, 2010 Cristina Blanaru Creativity, Marketing

Varta Romania launches an online communication campaign, targeted to the male community

Varta Batteries is launching, this summer, a communication campaign that will run exclusively online. The campaign, that runs under “Charge your batteries with Varta”, is running from June till August […]

June 14, 2010 Cristina Blanaru Creativity, Digital & Media, Marketing, PR

McCann PR Romania and Domestos launched the campaign „Hygiene at home and in school”

McCann PR and Domestos (Unilever) launched the campaign „Hygiene at home and in school”, with the objective of educating and informing both children aged 4-10 years old, teachers and parents […]

June 9, 2010May 8, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing

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