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Intuition – The inner compass between science and deep feeling

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Natural Food Supplements – Essential Allies in Accelerating Weight Loss

Ziua Verde at ferma bio&co: Organic farming and social inclusion, from the ground up

Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025

Intuition – The inner compass between science and deep feeling

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Natural Food Supplements – Essential Allies in Accelerating Weight Loss

Ziua Verde at ferma bio&co: Organic farming and social inclusion, from the ground up

Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025

Tag: consumer

IAB UK – 1st in Europe roll out a campaign to educate consumers on online behavioral advertising

 IAB UK launched an ad campaign to give consumers greater control over targeted online ads, with the initiative aiming to drive consumer awareness, provide info and enable consumer choice. UK […]

June 13, 2013July 15, 2013 Cristina Blanaru Creativity, Digital & Media

Cannes Lions introduces China Day, an one-day content program on Chinese advertising and consumer behavior

Cannes Lions and China Advertising Association bring China Day to Cannes. China Day is a program including a series of insightful forums presented by some of China’s industry thought leaders […]

June 3, 2013June 12, 2013 Cristina Blanaru Creativity, Festivals & Awards

HumanGraphExperience from Starcom – emotional benefit brands can offer consumers

Starcom MediaVest Romania continues the series HumanGraphExperience with Currency Beyond Money, an infographic that presents the emotional benefits that it can offer to its consumers. The study came as consumers’ need to […]

April 19, 2013May 23, 2013 Cristina Blanaru Business, Marketing

Romanian Starcom MediaVest launched HumanGraphExperience infographics

Romanian media agency Starcom MediaVest launched HumanGraphExperience, aiming to offer relevant and constant info on the dynamics of consumers and brands relationship and the impact its evolution has over the […]

February 13, 2013March 20, 2013 Cristina Blanaru Media, Studies

The mystery shopper is some sort of spy, according to a research

GfK Romania made a national study to verify the degree of knowledge related to the Mystery Shopping among Romanians and their perception towards this activity. At national level, 21% of […]

October 26, 2012November 3, 2012 Cristina Blanaru Business, Marketing, Studies

Agricola Bacau has a new identity, made by BrandTailors

Agricola Bacau, one of the biggest chicken meat producers in Romania, ended a rebranding process and adopted a new corporate identity, that is different from the product one. The rebranding […]

September 18, 2012October 24, 2013 Cristina Blanaru Branding, Business, Marketing

Saatchi & Saatchi is implementing EU consumers’ informing campaign

Saatchi & Saatchi launched the most recent EU campaign targeting Romanian consumers. The campaign has offline and online components, including PR strategy, social media, media relations, events Under the tag […]

July 10, 2012August 22, 2012 Cristina Blanaru Ads, Creativity

Skol Land, men’s special place, promised in a new Euro 2M image campaign for Skol

Beer brand Skol and Romanian advertising agency Papaya launched a new image campaign, with Euro 2M budget, targeting men that are burdened by responsibilities and need to escape from the […]

May 30, 2012July 6, 2012 Cristina Blanaru Ads, Creativity, Marketing

Philips launches “Thank you for your choice” promotion in Romania

Philips Romania runs, from March to December 2012, a promotion under the slogan “Thank You for your choice”. Through this promotion, the company guarantees giving customers the money back in […]

March 21, 2012May 6, 2012 Cristina Blanaru Marketing

Wunderman to handle consumer campaigns for Microsoft Romania

Wunderman was appointed to handle consumer campaigns for Microsoft Romania, following a pitch organized by the company. As a result, Wunderman will offer creative, strategy and online services for the […]

November 9, 2011May 13, 2012 Cristina Blanaru Creativity, Digital & Media, Media, PR

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