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WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025

VML Romania appoints Miruna Potop to head its creative

United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media

The One Club Opens Global Nominations For 2026 Creative Hall of Fame

ChatEurope – a tool to a better understanding of Europe

3 Senior promotions @Fuse

Tag: consumers

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study […]

September 14, 2016April 12, 2017 Romanita Oprea Branding, Marketing, Studies

iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax

Most Romanians (89%) are using their smartphones especially at home, mainly in the evening, when they are back from work and relax, as shown by a study made by iSense […]

April 14, 2016 Cristina Blanaru Business, Events, Mobile

Starcom Romania launched Consumer Report 2015

Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents […]

November 25, 2015November 25, 2015 Cristina Blanaru Consumption Habits, Marketing, Studies

Half of Romanian smartphone owners use WhatsApp – study

Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the […]

September 24, 2015 Cristina Blanaru Digital & Media, Marketing, Mobile, Social Media, Studies

Anthony Baker: Digital is just a canvas where you tell a story

Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions […]

July 22, 2015October 16, 2015 Romanita Oprea Business, Creativity, Digital & Media, Innovation, Mobile, Social Media

(UPDATED) PayPal extends Buyer Protection Programme to include digital services and goods

(adds visuals related to the expansion of the protection program) Starting today (July 1st), PayPal’s Buyer Protection Programme will cover both physical goods and intangible items and services. Intangible items are goods […]

July 1, 2015July 8, 2015 Newsroom Business, e-Commerce

GfK Romania study: Clothes, cosmetics and electronics – stars of online shopping in Romania

GfK Romania released the results of a study analyzing the main trends on Romanians’ online shopping habits. According to the study, men are more active when it comes of online shopping, […]

May 26, 2015July 13, 2015 Cristina Blanaru Business, e-Commerce, Marketing, Studies

Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions

With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made […]

April 7, 2015July 13, 2015 Cristina Blanaru Consumption Habits, Marketing, Studies

GfK: Shoppers bring online competition inside bricks-and-mortar stores

When shopping, 40% shoppers worldwide use their mobile phones while shopping inside a store to compare prices, 40% contact friends or family for advice and over a third take pictures of products […]

February 23, 2015July 13, 2015 Cristina Blanaru e-Commerce, Marketing, Studies

Romanian Starcom launched Trends Spotted by Consumer Report infographic

Romanian Starcom MediaVest Group launched Trends Spotted by Consumer Report infographic, which shortly presents the most representative characteristics of the most important segments of Romanian consumers (Modern & Active Parents, […]

February 23, 2015February 24, 2015 Cristina Blanaru Digital & Media, Studies

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