Tag: consumption
BRAT: Over half of Romanians access internet also from another place than home
As the internet usage increased continuously in Romania during the last couple years and became a mainstream channel, its penetration among people aged 14-74 y.o. living in urban areas reached […]
Internet users in Europe: over 55 y.o. in Denmark, 15-24 y.o. in Bosnia and Moldavia
Nearly half of Bosnian and Moldavian internet users are 15-24 y.o. while in Denmark, on the other hand, a quarter of the online population is older than 55 y.o., a […]
Daedalus Millward Brown: Almost 70% of Romanian got Black Friday fever
In just couple weeks, due to increased attention from mass media, Black Friday’s awareness increased two and a half times, reaching 69.8% of Romania’s population, with 11.1% of people that find […]
2Parale: Romanians buy online RON 3,000 worth products every hour
Romanians buy online for RON 3,000 worth products every hour, according to the most recent activity report made by 2Parale for the first 9 months of the year. Only via 2Parale, the […]
IAB Europe: European sport fans consume more online than TV
As the summer holiday was packed with sports events, IAB Europe’s 1st report based on Mediascope’s results analyzes the way sport fans are acting online and shows that sports websites’ […]
real-, chills down summer heat launching the beer promotions season
real-, decided to fight against hot torrid Romanian summer and July’s unbearable heats by coming up with cold beer, as it introduced promotional offers for tens of types and brands […]
MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year
Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]
European Mediascope: Europeans, more connected then ever
IAB Europe published the 8th edition of Mediascope Europe study, that shows that 426.9M online Europeans in 28 countries are more connected then ever. Mediascope Europe, launched in 2003, is […]
TradeAds: Romanian internet users have low income and are interested in social networks
According to the second edition of the Romanian internet users’ profile realized by TradeAds, the number of internet users with smaller income than RON 1,000 increased during last year, while […]
Electronics and media gadgets, in all Romanian internet users’ houses
Electronics and media gadgets are omni present in Romanian internet users houses, among the objects that are always present being: laptop /desktop (94.93%), mobile phone (93.98%), TV set (89.01%) and the […]