Tag: Digital Advertising
Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to […]
IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]
Anzu.io partners with Forensiq to bring advanced fraud protection to In-Game advertising across platforms
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and […]
IAB Europe announced the results of its Brand Safety Poll
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its new Brand Safety Poll. 90 Senior European leaders from across the […]
IAB Europe published the 1st edition of its Digital Transformation Playbook
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, published the first edition of its Digital Transformation Playbook. The IAB Europe Digital Transformation Playbook 2019 is the […]
ADEX: European digital advertising market exceeds €55bn in 2018
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to […]
AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of […]
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]
EDAA’s OBA Self-Regulation Programme extends into Mobile
The European Interactive Digital Advertising Alliance (EDAA) announces today the launch of New Mobile Principles, adapting the EU Self-Regulatory Programme on Online Behavioural Advertising to the mobile environment. The announcement, […]