Tag: Digital Advertising
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced a new partnership with Ciaopeople, following a period of enormous growth over […]
Diversity media network Brand Advance extends partnership with Brand Metrics
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed […]
ID5 appoints Joseph Quaglia as VP Sales and Business Development
Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the […]
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish tech Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 […]
Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to […]
IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]
Anzu.io partners with Forensiq to bring advanced fraud protection to In-Game advertising across platforms
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and […]
IAB Europe announced the results of its Brand Safety Poll
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its new Brand Safety Poll. 90 Senior European leaders from across the […]