Tag: Digital Advertising
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish tech Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 […]
Adverty completes integration with US-based digital advertising technology platform Smaato
Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to […]
IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to […]
Anzu.io partners with Forensiq to bring advanced fraud protection to In-Game advertising across platforms
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and […]
IAB Europe announced the results of its Brand Safety Poll
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its new Brand Safety Poll. 90 Senior European leaders from across the […]
IAB Europe published the 1st edition of its Digital Transformation Playbook
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, published the first edition of its Digital Transformation Playbook. The IAB Europe Digital Transformation Playbook 2019 is the […]
ADEX: European digital advertising market exceeds €55bn in 2018
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, announced at its annual Interact conference today in Warsaw that digital advertising grew 13.9 percent in 2018 to […]
AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of […]
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]