Tag: Football
New Pepsi global campaign celebrates football’s rhythm
Pepsi launched its new global campaign centered on football, starring Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi. The campaign brings together football world and music […]
FIFA’s World Trophy became #CupaTuturor in Romania , in a Coca-Cola integrated campaign orchestrated by McCann Group
Coca-Cola Romania and McCann Group Romania’s agencies (Momentum, McCann PR, Universal McCann, McCann Erickson and MRM Worldwide) transformed, for a day, FIFA’s World Trophy into #CupaTuturor, as part of an […]
Samsung launched Galaxy 11 campaign, with focus on passion for football
Samsung Electronics launched a global marketing multi-platform campaign, Galaxy 11, that follows the journey of 11 top football players that meet and try to save the Earth from the alien […]
Carlsberg to support Premier League during the next 3 years
Carlsberg and Premier League closed a 3 years agreement, with Carlsberg becoming the official beer of the British football competition. The partnership will cover 3 seasons, starting season 14 in […]
Romanian sports comentator, again in World Book of Records
Ilie Dobre, Romanian football commentator from Radio Romania Actualities, entered again in World Book of Records after establishing a world record for the longest radio description of a goal, with […]
UPDATED: Bergenbier – a new commercial
(adds info on the campaign) Bergenbier launched a new and funny commercials, that replace the usual curses and rude words used by man when they are expressing their feelings during […]
Timisoreana replaces Ursus as official sponsor of Romania’s national football team
Romanian beer brand Timisoreana (Ursus Breweries – SABMiller) is the new official sponsor of Romanian national football team, replacing another beer brand, Ursus, Romanian press writes. The contract between Timisoreana […]
Exact study: Romanian football, an overcrowded communication territory
International brands are associating with renown football brands, that have a positive perception in football fans minds, while Romanian brands can associate with either glorious past of Romanian football or […]
Saatchi&Saatchi launched a football-themed communication campaign for Nutline and Chio
Saatchi & Saatchi launched a new communication campaign in Romania for Nutline and Chio brands, that has in center the European Football Championship, a time when football fans are watching […]
Fans’ camps, the Carlsberg way of living UEFA Euro 2012
Carlsberg, one of the traditional sponsors of European Football Championship, encourages European football fans to enjoy UEFA Euro 2012 experience, by attending to special activities that take place in Fans’ […]