Tag: Heineken
Secret James Bond mission for Heineken, orchestrated by Wieden+Kennedy Amsterdam
Heineken launched a new TV and digital campaign previous to the release of Skyfall, the 23rd James Bond adventure movie, in which Daniel Craig brings his explosive portrayal of James […]
Heineken: Going green and brewing for a better future
On September 10th, Heineken launched the results of its 2011 Sustainability Report, as a part of the company’s world wide initiative of being the most eco-friendly brewing company by 2020. […]
Ciuc Premium launches its own lemon beer, with an integrated communication campaign
Ciuc announced the launch of a new product, Ciuc Natur Radler, the 1st Romanian lemon beer, as Romanian press was informed. The campaign for the new beer will focus around the […]
Heineken Romania changed its visual identity, aligning to the international standards
Heineken changed the visual identity of the company in Romania starting February 1st , alingning this way to the international standards of the company. The change reflects the evolution and […]
Publicis Italy created “Sunrise belongs to moderate drinkers” for Heineken
Publicis Italy and AQKA created the new global responsible drinking campaign for Heineken, “Sunrise belongs to moderate drinkers”, that includes a new TV spot that promotes responsible alcohol consumption. The […]
In Romania and around
Things and changes happen all the time. A part I can write about, a part I want to at least mention. Heineken USA is pulling Euro RSCG as the agency […]
Oxygen PR makes PR for Heineken, Golden Brau and Silva
Romanian Oxygen PR, an agency headed by Tereza Tranaka, former Valcan, ex-PR Cosmote and that also was the head of Civitas Romania, is communicating, starting January until the end of […]
Heineken lets consumers design the beer bottle
Heineken allows its consumers to design their beer bottle, offering them a personalized pack of 6 beers for 30 euros. In a contest organized on company’s site, consumers can choose […]