Tag: market
Trends concerning beer in CEE: Separating the Future from the Fads
Over the past few years, CEE beer brands had to deal with many dramatic adjustments, with changes related to product, business, and market behavior across the region. Changing habits or […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
IAB: Global mobile advertising market, valued at $5.3BN (Euro 3.8BN) in 2011
The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. […]
Evensys – 6 years on Romanian specialized events market
Evensys celebrated, on Wednesday, six years since it started its activity on Romanian events markets. Since it entered the market, Evensys organized numerous events, it adapted continuously to maket’s demands and, in […]
Orange – 10 years of presence as brand on Romanian market
Orange has 10 years since it launched as brand on Romanian market, after Dialog and Alo turned into Orange. According to a press release, company’s prognosis on Romanian market were […]
BrandTailors – Euro 742,000 in 2010
Romanian strategy and brand design company BrandTailors had, in 2010, a turnover of Euro 742,000, a result that positioned the company as market leader on Romanian brand consultancy market, according […]
Bogdan Apostol takes over Voxline Communication, replacing Dan Vartopeanu
Starting September 1st, Dan Virtopeanu hands over Voxline Communication’s management to Bogdan Apostol, previously Business Development Manager. The company is specialized in mobile marketing and interactive apps for mobile networks […]
PwC report: Romanian media & entertainment industry, to grow by 8.8% until 2015
After two years of slow growth and inflation, the media&entertainment industry stabilized and shows come back signs, as it is predicted it will have an annual growth of 8.8% between […]
Media Fact Book 2011: Romanian media market might start growing again in 2012
Romanian media market might start grow again in 2012, according to Initiative Romania’s Media Fact Book 2011, that shows that total value of local media market decreased in 2010 under […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]