Tag: Marketing
New sales & marketing director for Romanian State TV
Anca Gheorghe, former marketing adviser of TVR’s president director general, Alexandru Lăzescu, was appointed interim director of Romanian State TV’s Marketing and Sales Direction, starting January 10th. Before, Anca Gheorghe […]
Romanian BCR Asigurari launched an iPhone app
BCR Asigurari Vienna Insurance Group launches, as a 1st on Romanian market, the “iPhone Insurance Assistance- BCR Asigurari VIG” app. The app is free to download for BCR Asigurari’s clients […]
Interactions, two years later: top clients and an excellent team
Interactions, interactive communication agency specialized in e-CRM, is celebrating, on January 12th, two years since starting its activity on the Romanian market. For the two years of activity, the agency […]
Romanian region Bukovina, promoted with a march by a local representative
One of the personal advisers of Suceava county’s council president will march to Vienna to promote “Pilgrim in Bukovina”, a touristic project financed with European money. He intends to walk […]
MMA released a Mobile Couponing Best Practices and Guidelines
Mobile Marketing Association published “Guidelines and Best Practices in Mobile Price Promotions”, created by MMA’s Mobile Couponing Committee and designed to provide marketers, merchants, wireless carriers and others with an […]
Romanian Yellow Pages uses e-mail marketing solutions from White Image
White Image added a new client to its portfolio, handling the e-mail communication for Romanian Yellow Pages, leader in classified advertising in Romania. Romanian Yellow Pages chose White Image in […]
Friends Advertising negociates with a communication group, after IMSG withdrawl
Friends Advertising is in discussions with a new communication group, an announcement made Tuesday, by Sorin Tranca (Creative Director / Founder Friends) and Cristian Mesaros (Managing Director), in a formal […]
A Romanian branding book, to be launched at Gaudeamus Book Fair
“Branding on the Eastern Front”, a book written by Aneta Bogdan (Brandient), will be launched during Gaudeamus Book Fair, on Saturday, November 20th. The book shares Bogdan’s experience on reputation, […]
Saatchi & Saatchi is handling the strategy and creation for all Tnuva brands in Romania
Starting September, Tnuva, one of the main players on Romanian dairy market, entered Saatchi&Saatchi Bucharest’s portfolio. This way, the agency will insure for its new client services of strategy and […]
3D sugar, from Romanian Brandstalk and Agrana
Romanian agency Brandstalk, part of the group, Romanian communication holding, realized the concept and coordination for a new campaign for Agrana sugar, that involves 3D commercials and TV ads.