Tag: media
New York Festivals, accepting entries for 2016 World’s Best Advertising Awards
New York Festivals International Advertising Awards started to accept entries for its 2016 competition and unveiled three new competitions, namely Mobile, Media, and Activation & Engagement. NYF diligently monitors evolving advertising industry trends […]
Starcom MediaVest Group launched SMG Performance division in Romania
Starcom MediaVest Group launched a performance marketing division, SMG Performance, during an event where it also presented the first SMG Experience Map in Romania, a consumer journey research on smartphones. SMG […]
PwC report: Digital fuels growth in Africa’s entertainment and media industry
After more than a decade of digital disruption, the African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct […]
Project Agora expands in Hungary, starting September
Project Agora launched in Hungary, with six of the leading Hungarian digital media players – RTL Hungary, Adaptive Media, Ads Interactive,Habostorta, Nosalty.hu and Russmedia – announcing their intent to launch Project […]
Geometry Global Bucharest & McCann Erickson Bucharest – Tuesday’s winners @ Cannes Lions
The RGB News – a Geometry Global Bucharest campaign that promotes blood donations by showing people how life would literally be without red – is an idea developed by Mihai Fetcu and […]
Cannes Lions 2015: New shortlists for the Romanian agencies
Romanian agencies present in Cannes Lions competitions have their works selected among finalists in more competitions. According to the newly released shortlists, the Romanian finalists announced today are: Creative Effectiveness […]
ZenithOptimedia report: Internet use to drive 1.4% increase in media consumption in 2015
People around the world will spend more than eight hours a day consuming media this year. According to the Media Consumption Forecasts report by ZenithOptimedia, people will spend an average […]
#MFB2015: Romanian media market, on the growing trend
Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]
Programmatic advertising, a radical game changer for online industry, to be discussed at #ICEEfest
One of the most important subjects to be discussed at ICEEfest 2015 is Programmatic advertising, the totality of technologies and processes that automatize the process of buying, placing and optimizing the online […]
NetSeer appoints Brian McAllister as VP of media operations
NetSeer, provider of premium concept-based audience and online media solutions for publishers and advertisers, has appointed Brian McAllister, expert and leader in revenue optimization and business analytics, as its Vice President […]