Tag: media
MEC Romania won Storck account
MEC Romania won Storck account following a complex pitch that lasted 4 months. Previously, until 2012, Storck media account was handled by Zenith. MEC Romania differentiated itself from the rest of […]
Cannes Lions launches Young Media Academy
Cannes Lions will launch another new academy this year, a young media academy which will complete a line-up of six academies at this year’s Festival. Aimed at young media professionals […]
Cannes Lions changes judging in Media Lions, with a two-stage judging process
Cannes Lions changes the judging process in Media Lions category, introducing starting this year a two-stage judging process to select and reward excellence in tactical media planning and placement. During […]
Comedy Central Extra – 1st comedy channel launched in Romania
Comedy Central Extra, a channel with original series, animations and stand-up shows, was launched in Romania with special content, non stop high quality humor in original language with subtitles. With […]
“Live the Story” with BBC World News
BBC World News and BBC.com launched a new brand positioning, “Live the Story”, supported by a global marketing campaign kicking off on March 14, MandMGlobal writes. Campaign will include TV, […]
BRAT to organize a 1st meeting of the annual conference Media Research Day
BRAT will organize a 1st meeting of the annual conference Media Research Day, an event that will include discussions around the theme “What do clients want (and need) from audience […]
Starcom MediaVest Romania: Mothers have more to do in less time
Starcom MediaVest Group continued its infographics series with a new study, Modern Tech Mums. The infographic presents data on the effects modern technologies have over family life and, especially, over […]
AXN Spin, available in Romtelecom network starting March 1st
Starting March 1st, AXN Spin, the newest TV channel from Sony Pictures Television Networks portfolio, is launched in Romtelecom network, one of the main digital platforms in Romania. The channel […]
URBB reshuffled its agency roster in Romania for 2013
URBB, important drinks producer on Romanian market, will run this year its advertising campaigns together with new agencies. Following an agency review made in the end of 2012, the company […]
Romanian Starcom MediaVest launched HumanGraphExperience infographics
Romanian media agency Starcom MediaVest launched HumanGraphExperience, aiming to offer relevant and constant info on the dynamics of consumers and brands relationship and the impact its evolution has over the […]