Tag: media
“We Day” in Romania: 110 partners and media exposure of Euro 300,000
The fundraising campaign “We Day”, supported pro bono by Initiative, broght $1,5M to the “Free the Children” foundation. This is the largest international fundraising media campaign, for which more than […]
Interfax most frequently sourced news agency in Russia and abroad in 2011
Interfax has once again been named Russia’s most frequently cited news agency both domestically and abroad, according to a survey based on two major global media databases – Factiva (31,000 […]
Romania, included in IAB Europe’s Mediascope Europe 2012 expanded study
Romania enters, starting this year, in Mediascope Europe study, after IAB Europe (The Interactive Advertising Bureau) announced the expansion of the Mediascope (most important study of communication industry related to media […]
Romanian Internal Affairs Ministry will send “journalistic-style” press releases
Romanian Internal Affairs Ministry (MAI) announced that it will send “journalistic-style” press releases and will have a special strategy for media crisis, according to Mediafax. According to the news agency, […]
Gabriel Patru is the new Integrated Communication Manager at Media Direction
Gabriel Patru, Senior Strategic Planner at Media Direction, took over as Integrated Communication Manager, a position needed in agency’s hierarchy as Media Direction’s services diversified. In 2011, we consolidated a […]
Media Investment to handle Ursus Breweries’s media account
Ursus Breweries announced the result of the pitch organized to select the agency in charge of managing the media account of the company. Following the pitch, at which 9 companies […]
Romanian Media Direction keeps Berlin Chemie media account
Media Direction, Romanian media agency part of BBDO Group, keeps Berlin Chemie’s media account, at the end of a complex pitch that involved 5 Romanian agencies. The pitch included a […]
Lowe & Partners and GolinHarris are Praktiker Romania’s agencies; so is United Media
Following a pitch organized in 2011, Praktiker Romania selected the agencies Lowe & Partners and GolinHarris Bucharest for integrated creative, strategy, BTL, PR and digital services. The pitch was attended […]
Deloitte: Top media trends in 2012
The old and the new continue to work together in the media industry, as some traditional channels maintain a strong foothold among consumers’ preferences, while new technologies gain speed and […]
Initiative supports pro bono the international media fundraising campaign for Free the Children
Initiative supports pro bono the international media fundraising campaign for Free the Children, as Romanian Initiative obtained, with the help of its partners, media exposure for “We Day”, an action […]