Tag: online
IAB Romania: important efforts to develop online advertising industry
Following the most recent General Assembly, IAB Romania announced the creation of a new category of members, the preparation of the 1st guide of Mobile advertising in Romania and facilitating […]
Romtelecom Business Solutions and GMP Advertising promote “afacereataonline.ro”
GMP Advertising made, for Romtelecom Business Solutions, a campaign to communicate the project “afacereataonline.ro” (yourbusinessonline). The campaign debuted on June 10th and communicates the launch of a new and unique […]
Gemius AdMonitor: Poles and Ukrainians – CEE people most likely to click on ads
Gemius released Gemius AdMonitor report, that gives info on advertising activities and analyzed online advertising campaign monitored by the company in Bulgaria, Croatia, the Czech Republic, Lithuania, Latvia, Poland, Romania, […]
The Bridge™, GolinHarris Bucharest: 20 tips & tricks to differentiate your brand in social media
Social media is the only channel one doesn’t need to invest more than the competitors to be more visible, according to The Bridge™ GolinHarris Bucharest specialists. The Bridge™’s team put […]
Interactions – the big winner at IAB Mixx Awards Romania
Interactions was the big winner at IAB Mixx Awards Romania, with 4 awards, the prize for the best campaign of the year and 2 nominations. IAB Mixx Awards was, this […]
Mediascope: Europeans – exposed to 3 screens and spend more time online
84% of the Europeans are browsing the internet and watch TV in the same time and 59% are online on the mobile phone or tablet while they are watching TV, […]
AdEx Benchmark: Russia and Turkey – the markets where online advertising had the highest growth
The top of countries where online advertising markets have the highest values in Europe is topped by UK (€6.6bn), Germany (€4.6bn) and France (€2.8bn), Russia (€1.5bn) and Italy (€1.4bn). The top […]
mediaTrust analysis: Antena 3 – most frequently quoted media source
mediaTRUST made a top of the most quoted media sources in April, with Antena 3 and Hotnews.ro topping the rankings, while Romania TV also made its way to the first places. […]
Internet’s impact over TV industry and online ad campaigns efficiency, to be analyzed at ICEEfest
ICEEfest will analyze in detail, during the 1st day of the event, the impact internet and digital video content have over the development of TV industry. This is a sensitive […]
Start for entries at Romanian IAB MIXX Awards 2013
IAB Romania organizes the 2nd Romanian edition of the most prestigious online advertising industry’s awards, MIXX Awards (The Marketing and Interactive Excellence Awards) and announces the interested agencies and companies can […]