Tag: pitch
Orange reconfirms Initiative as its media agency in Romania
Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]
Starcom appointed as UK performance marketing agency for investment company abrdn
Starcom, part of Publicis Media, has won the UK & EMEA digital assignment for global investment company, abrdn, as part of a competitive pitch. The assignment will be led from […]
DDB Europe wins C&A business across 18 markets
Retail fashion brand, C&A, has appointed DDB Europe as its lead strategic and creative agency across Europe, following a competitive pitch. DDB participated with agency resources from DDB Germany, DDB Amsterdam and adam&eveDDB. The international […]
Avon switches its media account in Romania to Initiative
Initiative România is the new media agency that, starting with May, handles strategy, research, planning and media buying offline for Avon Romania, one of the most known brands within the […]
German Storck selects Initiative to handle its integrated media services in Romania
Starting this spring, Initiative Romania was selected to handle, on the local market, integrated media services, from strategy to implementation, for Storck, producer of Merci, Toffifee and Knoppers. The partnership […]
Hartz appointed Cutwater as creative and media Agency of Record
Leading petcare brand Hartz has named creative and media agency Cutwater, with offices in San Francisco and New York City, as its creative and media agency of record, following a […]
Serviceplan Middle East win agency-wide BMW Middle East pitch
Serviceplan Middle East have won an agency-wide pitch to retain their status as lead creative agency for BMW Middle East. Serviceplan Middle East have been the lead agency for the […]
Publicis Groupe and Kärcher launch global customised agency Publicis Boost
Kärcher, the world’s leading cleaning and care solutions provider, has chosen Publicis Groupe as its global agency partner after a multi-stage pitch against several well-known competitors. As part of a […]
Dacia hands its Social Media to French Heaven
Following a bidding process, automobile constructor Dacia appointed heaven to conceive and deploy their Social Media strategy to its 35 main markets. Heaven’s mission for Dacia will include the establishment […]
Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands
Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]