Tag: Romania
Gemius eCommerce :Romanians – how they shop online and which are the favorite e-shops
Gemius made, in August 2014, the eCommerce 2014 study, which aims to identify the usage preferences of Romanian internet users when it comes of online commerce. The study analyzed Romanians’ buying […]
Felix Baumgartner spoke with Romanians for the first time, at Enlightening 3.0 Business Odyssey
Marketing Insiders Group closed the leadership event Enlightening 3.0 – “Business Odyssey” edition, with Felix Baumgartner and an out-of-the-box press conference organized in Bucharest on October 24th. Felix Baumgartner‘s presence in Romania was […]
Stephen the Great and Michel The Valiant try to mobilize Romanians to vote, in a campaign signed by Leo Burnett Group
The right to vote is one of the fundamental rights and, before the 2014 Romanian presidential elections, 60% Romanians don’t even want to go to vote. This is the insight […]
Pro TV News launched #Yeslavot platform to convince Romanians to vote at presidential elections
Pro TV News launched Yes la Vot platform, which targets Romanians and aims to find out directly from them which are the things that really matter to them. The power is […]
Biz made the PR performance top for Romania
Romanian magazine Biz, together with Unlock Market Research, unveiled the PR performance top in Romania, based on collecting and analyzing more indicators like financial performances of the agencies and on […]
IAA Romania’s position on Romanian Competition Council’s decision to fine 11 Romanian media agencies
IAA Romania made public its position related to Romanian Competition Council’s decision to fine 11 Romanian agencies for a possible agreement. The official position of IAA Romania comes after Romanian Competition Council […]
The most promising Romanian brand program by Seed Consultants, at the 5th edition
“The most promising Romanian brand” program reached the 5th edition, which attracted companies from sectors like food, retail, pharma, fashion, beauty, IT&C and services from all over Romania. Between September 30-October […]
11 Romanian agencies, fined Euro 3.2M by Romanian Competition Council
Romanian Competition Council fined 11 Romanian agencies handling media buying for different advertising clients, in the end of an investigation that lasted 2 years. The total amount of the fines […]
“Foreigner, I love Romania”, an editorial project launched by Agerpres
Romanian state news agency Agerpres launched, on October 1st, a new editorial project,, “Foreigner, I love Romania”. The project will see published a series of reportages about people from different […]
Lay’s, together with Cabral and Puya in a new Romanian campaign
Lay’s started a new campaign in Romania, having as ambassadors Cabral and Puya. The campaign promotes the launch of 3 new assortments of chips and challenges the consumers to guess the names of the newly […]