Tag: study
ZenithOptimedia: For Millennials, understanding happiness is decisive for consumer-brand interaction
Millennials generation approaches happiness in a radically different way compared to other generations, a fact that has profound implications over brand marketing, according to the most recent global study – […]
GfK study: Half of Romanian capital’s inhabitans shop from malls
GfK Romania made a consumption habits study investigating where Romanians are shopping for their clothes. Bucharest is the city with most malls and this kind of commercial center is preferred […]
Study: Urban Romanians plan their budgets for Christmas and New Year’s meals
A market study made by Mednet Marketing Research Center shows that urban Romanians are planning the budget for Christmas and New Year’s meals and reveled that it is the same like […]
MillwardBrown study: Black Friday, more and more impactfull in Romania
MillwardBrown Romania released a study related to Black Friday which shows the number of Romanians intending to buy with this occasion continues to grow. According to the study, 63% Romanians aged […]
Romanian ad market in 2014, compared to 2008 – study
AdMarket 2014 vs 2008 / ATL from IQads
Music in the spotlight, in Starcom MediaVest Group’s 17th HumanGraphExperience infographic
Starcom MediaVest launched the 17th infographic in its HumanGraphExperience series, entitled “Music Personalities”, using data from Romanian Natonal Audience Study related to the entire Romanian urban population. It aims to understand the […]
Gemius eCommerce :Romanians – how they shop online and which are the favorite e-shops
Gemius made, in August 2014, the eCommerce 2014 study, which aims to identify the usage preferences of Romanian internet users when it comes of online commerce. The study analyzed Romanians’ buying […]
Romanian neuromarketing company, chosen to participate to Neuro Against Smoking study
Synergon Consulting, the only neuromarketing company in Romania, was chosen to participate to the international research project “Neuro Against Smoking”, which aims to test the efficiency of warning messages and images […]
Omobono research: Good leadership and feeling valued makes business marketers happier than more money
New research by Omobono, digital agency for business brands, revealed what drives happiness among B2B marketers, with the most important factor being good leadership or management, with 60% of respondents […]
Romanian ad market: 2014 – the first year of growth after 5 years of decline
According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%). […]