Tag: study
Romanian Transmedia Audit Bureau (BRAT) to release first online audience data for rural areas
Romanian Transmedia Audit Bureau (BRAT) announced the launch, on March 6th, of the first audience results for webpages in rural areas, according to SATI (Internet Trafic and Audience Study). The […]
GfK: Shoppers bring online competition inside bricks-and-mortar stores
When shopping, 40% shoppers worldwide use their mobile phones while shopping inside a store to compare prices, 40% contact friends or family for advice and over a third take pictures of products […]
GfK Romania: McDonald’s and KFC are Romanians’ preferred fast-food places
GfK Romania released the results of a study investigating Romanians’ consumption habits when it comes of eating outside their homes. According to the study, fast-food restaurants selling burgers, shaworma, fried chicken and […]
IAB Agency Snapshot in Europe: Mobile is unlocking new budgets within agencies
A research released by IABs Europe, France, Germany, Italy, Spain and UK reveals that around half media agency employees want to know more about complying with mobile privacy (57%) and brand […]
Facebook in Europe: youngest users in Turkey, oldest – in Denmark
Facebook has its largest group of 18–24 y.o. users in Turkey and the most numerous 55+ audience in Denmark, according to a research made public by Gemius, on February 4th, the […]
Multisensory Experiences, a new infographic from Starcom Romania
Starcom MediaVest Group Romania launched its 18th infograhic from HumanGraph Experience. Entitled Multisensory Experiences, the infographic as made together with MVcom and reunites the conclusions of a study meant to identify the […]
D&AD and The Future Laboratory – partnership for trend reports
D&AD, the global creative association for the advertising and design professions, announced a new partnership with trend forecasting consultancy The Future Laboratory, as it looks to draw rich insights from […]
The Gunn Report presents Cases for Creativity 2014
The Gunn Report has today released Cases for Creativity 2014, a study that identifies the campaigns that have won both a Cannes Gold Lion for creativity and a 2014 Gold […]
GfK Study: For Romanians, healthy lifestyle means mainly healthy food
GfK analyzed the main activities that contribute the most to a healthy lifestyle in Romanians’ opinion. Top mentions went to consumption of fruits and vegetables or fresh unprocessed food, along […]
Standout: Trusted blogs’ influence among readers is increasing
Romanian agency Standout made, in the end of 2014, the 4th edition of Romanian Blogs Audience Study (SABR 2015), which questioned 8,800 participants and referred to 56 blogs covering 12 […]