Tag: study
Starcom MediaVest Group: Generation Y and alcoholic drinks in Romania
Starcom MediaVest Group Romania continues its infographics’ series related to consumers habits with a study on Romanians’ habits when it comes to alcoholic drinks. The research was made in collaboration […]
AdEx: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
IAB Europe announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research revealed that online advertising achieved double digit growth for a fifth consecutive […]
Advertising spending in Denmark – up 1.4% in 2014, to Kr.12.7BN
After several years of decline in ad sales, Danish ad market posted a modest increase of 1.4% last year, according to an advertising expenditure survey published recently by Danske Medier. […]
SATI study: Romanians lost their interest in news, got hooked on clothes and fashion
Romanians lost their interest in news, auto and sport info, but acquired an increase appetite when it comes of fashion / clothes, as their daily internet usage showed, according to […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]
Nielsen – McCann PR study on agencies’ and clients’ views over content marketing in Romania
Nielsen and McCann PR Romania released recently an info-graphic including the findings of a study related to what content marketing means for Romanian clients and agencies. As content marketing has another work definition […]
RTB House infographic: Car test results – top resources for car buyers
Car test results available online represent a top source of information for customers looking to purchase a car, as typical car-buying decisions are made from the opinions of others, reviews and expert articles. […]
Starcom MediaVest Group infographic: Romanians and the contemporary Easter traditions
With Easter just around the corner in Romania, country that celebrates the religious event under the reek-Orthodox calendar, Starcom MediaVest Group released a new infographic on Romanian consumers’ habits, made […]
Study: Bad reputation companies – 75% Romanians don’t want to work for them
Over 75% Romanians consider that reputation of a company is important when they are looking for a job, while a quarter of them see lack of transparency within a company […]
What women want on Women’s day – subject for a new Starcom MediaVest Romania infographic
Starcom MediaVest launched its 20th infographic from HumanGraph Experience, entitled “What Women Want on Women’s Day” and based on data obtained by SNA Focus and an Ivox study made in February on […]