Tag: trends
WARC: TV takes almost two-thirds of successful big-budget ad campaigns
WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data […]
Romanian Biz magazine launched Digital Report 2017
During Social Media Summit Bucharest, Biz magazine launched a new editorial project Digital Report 2017, with the support of Zelist Monitor and Screen Native. The report reunites information about the […]
The rise of “dark social”, the place marketers cannot come after you
According to WARC, the rise of ‘dark social’ – online conversations that are not trackable by marketers – will have a growing impact on brands’ social strategy in 2017. Research […]
Ingenico on mCommerce trends
Ingenico released recently an infographic related to the global mCommerce trends. According to the infographic, the global mCommerce is estimated to reach to over $1 trillion in 2019. Ingenico’s data […]
Elena Markos: In an uber-fast changing business environment, brands risk to be left behind if they don’t future-proof themselves
Elena Markos, Business Development Manager – UK, IRL & CEE WGSN, is a well-rounded senior consultant and has 16 years experience in different markets and regions, with constant performance in sales. At WGSN, her […]
Consultancy: Poison, drugs and noxious weeds – the must have beauty products for 2016
The Future Laboratory consultancy today unveiled the ten extraordinary ingredients set to change the face of the beauty industry. From the unpalatable to the illicit and downright unusual, the unlikely […]
Post-Cannes: Creativity Trends in 2016
Now that the awards have been given, it’s time to consider the other big part of Cannes: the seminars. The International Festival of Creativity sets the tone for the industry […]
AdForum Worldwide Summit – 10 industry trends
The invitation-only AdForum Worldwide Summit took place in New York on October 5-9 and reunited 30 agency search consultants with 23 agency CEOs and leadership teams from all disciplines. During the summit, 10 […]
2Parale: Romanians spent over Euro 1M on books, clothes and plane tickets this summer
Romanians spent over Euro 1M via 2Parale and bought products like books and educational materials, fashion and tourism, between June 15th and August 15th, according to an internal analysis of 2Performant Network. […]
In Bucharest, John Saunders (Fleishman-Hillard) spoke about top 3 communication trends in 2015
John Saunders, president Fleishman-Hillard EMEA, visited network’s Romanian affiliate, 2active PR, and spoke, with this occasion, about the newest trends of the communication industry, namely the authenticity of experiences, communication to match […]