Tag: WOO
WOO launches Global Guidelines for OOH Audience Measurement
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the […]
Lamar CEO Sean Reilly joins WOO board
Lamar Advertising President and Chief Executive Officer Sean Reilly joins the World Out of Home Organization board. Lamar’s operations span the US and Canada with over 350,000 displays. Reilly, a fourth-generation […]
Dentsu International leader Ashish Bhasin to headline first World Out of Home Organization Asia Forum
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom […]
World Out of Home Organization extends global reach with six new members
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK. Outside the UK the new members […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
WPP CEO Mark Read named as a keynote speaker at World Out of Home Organization European Summit
WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by […]
World Out of Home Organization boosts global footprint with eight new members since the start of 2021
The World Out of Home Organization has increased its global representation with eight new members, three from Italy. The new members are Out of Home media owners Red Tape Media […]
Netherlands national trade association Outreach joins World Out of Home Organization
WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country. Outreach members include Albert […]
World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever […]
WOO launches “#OurSecondChance” – the biggest worldwide Digital OOH campaign to date – by New Commercial Arts
The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign […]