Marketing

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

Mastercard launched Accelerate to support European Fintech companies

Mastercard recently announced the creation of Accelerate, a new initiative to drive growth at scale for the fast-evolving FinTech industry, reflecting the company’s ongoing commitment to this sector. The initiative is designed to…

IAA Global Conference 2018 announces new speakers

This year the IAA Global Conference will bring out a soulful level of inspiration, to charm the vibes of the guests beyond business, communications and technology, extensively covered by the line-up of speakers….

Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising…

Romanian Customer Care Conference & Expo 2018, focused on the imperative to be aligned to market changes

Romanian Customer Care Conference & Expo tool place in the second part of April, in Bucharest, and focused on the imperative to be aligned with the market changes and people’s role in this…

Shutterstock launches suite of deep learning-powered search tools including Reveal, a new plugin for Google Chrome

Shutterstock , a leading global technology company offering high-quality assets, tools and services through its creative platform, announced  the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of…

Provident Romania study: Over 50% Romanians spend Labor Day holiday at home

Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and city breaks each…

 Golin & iSense Solutions look into Romanians’ shopping list and wallet  

Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets.  Only a few of…

Romanian McCann PR launched an experiential marketing division

Romanian McCann PR launched a new division, Experiential Marketing, adding a new component in agency’s 360 degrees expertize. This is the second major project initiated within the agency during the last year, after…

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