Marketing

Decathlon launches Sports Experiences national project in Romania

Starting January 2019, Decathlon raises the bar in its Romanian mission to make sports accessible to as many people as possible and launches the national project Sports Experiences. For this project, the French…

Anu Niemonen, Kris Hoet and Conn Bertish on the scene of „ADC Focus on Impact”

ADC Romania organizes, on December 14th,  ADC Focus on Impact, an inspirational talks session that proposes itself to rise and find an answer to the question: “Do we truly create for people?”. The guests…

Romanian town Oradea approaches Brandient for the development of its destination brand

Brandient was contacted by the Association for Promoting Tourism in Oradea and Region (APTOR) for the conceptualization and consolidation of Oradea’s destination brand. The project symbolically started on December 1st, with the project…

Zenith wins global media business for Lactalis

Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win sees Zenith retain…

Vodafone Group launched 2019 Global Trends Report and unveiled new enterprise brand identity

Vodafone today launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months. In line with…

2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry

2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. The launch of…

Revolut reaches 100,000 users in Romania, secures licenses to operate in Singapore & Japan

Revolut reached its stated goal at the launch of the service in Romania this year and reached to 100,000 Romanian users. The Romanians using Revolut reached to a total transaction volume of over 400M…

Zenith: Personal and targeted communication is driving ad growth; US$100bn potential for global e-commerce advertising

Online video and paid search are driving the growth in global adspend, as advertisers focus on personalized and targeted communications, according to Zenith’s Advertising Expenditure Forecasts, published today. With advertisers now able to…

Starcom Romania launches the 2018’s edition of the Consumer Report study

Starcom Romania follows and analyses the consumer behavior of the Romanians regarding the content consumption, practical activities, buying behavior and use of technology, in order to understand them in all their complexity and…

tug opened an office in Germany, with Thorsten Nolte as MD

Tug, an international Digital Performance Marketing Agency, announces the opening of their German office in Berlin. With this new expansion, Tug is continuing to aggressively expand both the business and the teams globally…

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