Marketing

Campofrio, main sponsor of the Titans Triathlon (Bucharest, Aug.11-13th)

There are only six days to entry the Relay for the Titans Triathlon competition, scheduled to take place on Aug. 13th in Bucharest. Organized for the first time in the Romanian capital, the Triathlon…

Lavazza, space coffee supplier with ISSpresso

ISSpresso, the innovative Italian capsule-based espresso machine created by Argotec and Lavazza in collaboration with the Italian Space Agency, welcomes the VITA space mission crew. Coffee is the protagonist of the VITA Mission…

OLX Group Romania appointed MSLGroup The Practice to handle communication for 3 of its brands

OLX Group Romania appointed MSLGroup The Practice to handle, starting July, the communication for 3 of its brands, namely OLX (leader on Romanian classified ads market), Autovit.ro (specialized in sales / buys of…

UK advertising expenditure, up 1.3% in Q1

UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data…

RTB House reaches India 

RTB House, a global company providing state-of-the-art retargeting technology for top advertisers worldwide, adds India to an ever-growing presence in Asia-Pacific (APAC) markets. Country Manager Kshitiz Randhir Shori will lead regional operations. India…

The Duke and Duchess of Cambridge joined the Warsaw–London Bridge launch at The Heart

The Duke and Duchess of Cambridge met Poland’s rising tech scene at The Heart Warsaw, recently opened business hub with panoramic view of the capital. The Royals took part in the inauguration of…

#CANNESummer – a series of post-Cannes events organized by CannesLions Romania

CannesLions Romania launches a series of post-Cannes events, reunited under the tagline #CANNESummer – Projections.Talks.Winners. The events will bring into the spotlight content from Cannes Lions 2017, which recently designated its winners. The…

Mastercard and the World Food Programme announce 100 million meals commitment

At the Global Citizen Hamburg, Mastercard and the World Food Programme (WFP) will announce a new commitment in their continued vision to reverse the cycle of hunger and poverty.  Connecting Mastercard’s expertise in technology and…

IMS Internet Media Services to acquire majority stake in Httpool

IMS Internet Media Services (IMS), subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, announced it has reached an agreement to acquire a…

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