Marketing

“We find inspiration in the people who want to promote their businesses better by using relevant content”

The content marketing has a series of very relevant characteristics for a brand communication, reason for which even Seth Godin names it “the only marketing left”: authentic, unique, efficient and perfectly calibrated for…

GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances

GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information regarding Romanians’ consumption…

Tomorrow starts RADAR – 3 days of art&tech

RADAR – Romanian Artists Developing Alternative Realities takes place this weekend, between November 1st-3rd,  and the visitors are expected at Uzina Electrică Filaret for an unique art & tech experience on Friday and…

Orhan Gorbon: How to skillfully navigate between two businesses

More than 50 boats run by teams from around the word enrolled in the 18th edition of the Bosphorus regatta. Behind the successful event, celebrating not only skilled sailors, but also Istanbul’s charming…

GfK: Europeans spend €14,739 per person in 2019

Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg have the highest…

McCann PR to handle Huawei’s communication in Romania

McCann PR Romania closed a partnership with Huawei Consumer Business Group, global leader in tech and innovation, as it was selected to handle company’s communication following a pitch that took place this year….

Last days of Early Bird registrations with 50 EUR discount at GPeC Summit in Romania

On October 25, the Early Bird Offer expires, which brings significant discounts, worth at least 50 EUR + VAT for GPeC Summit access tickets. With a 14-year tradition, GPeC is considered the most…

The Balkan Hub, first of its kind regional network of independent communications agencies given official start in Sofia

At a high-profile event on 8 Oct. in Sofia, Bulgaria, an alliance of seven communications agencies from Southeast Europe was officially announced in the presence of top managers of leading local and international…

Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium

Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best Global Brands report…

Why Gamification as a business strategy is A Customer-Centric Approach?

With the world of around affected more and more by reviews, influencers, recommendations and other, the rise of consumers’ affected decisions is having more and more of an impact over businesses. And, in…

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