Marketing

Young Leaders Club and Golin support technology start-ups through the Tech Leaders Lab program

From Artificial Intelligence in agriculture to smart sports trainings and real-time branding reports, from faster access to the best mortgage possible to easier booking of a hotel room, innovation is what brings concrete…

Gunn Report introduces major changes, launches Gunn 100 and introduces new methodology

Major changes are being introduced to Gunn Report, the global index of creative excellence in advertising, to reflect the way the industry is evolving. Gunn Report, which came under ownership of global marketing…

Formula E partners with Prophet on rebrand

Global brand and marketing consultancy Prophet announced the completion of a rebranding effort for the ABB FIA Formula E Championship, the electric street racing series. Formula E engaged Prophet to creatively reframe the series,…

WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this…

2018 Edelman Trust Barometer: Record-breaking drop in trust in U.S.

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to…

IAA Global Conference „Creativity4Better” returns to Bucharest for 2nd edition due to popular demand

Creativity with a purpose – a phrase that perfectly summarizes the spirit of the International Advertising Association (IAA). 2018 is a landmark year for the IAA, as it celebrates its 80th anniversary and…

TeComm to bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest

TeComm’s organizers announced that they will bring know-how from eBay, Alibaba and Exponea to the e-commerce event in Bucharest, scheduled to take place on March 7-8. The event will gather together over 300…

Romanian E-Commerce: €2.8BN in 2017 

According to figures and estimates of the main players in the Romanian e-commerce, together with GPeC, the value of online shopping reached €2.8BN in 2017, up 40% compared to 2016 (when the total…

Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018

In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis is slightly different…

WARC launches Toolkit 2018  

WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year. At…

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