Marketing

Romanian Pastel communicates for Global Women in Tech (GWiT)

Romanian agency Pastel communicates, through a strategic partnership, for Global Women in Tech (GWiT), a non-profit organization which supports women’s access and development in STEM (Science, Technology, Engineering and Math). The partnership began with…

In Romania, Dorna and Save the Children ran a donations campaign to benefit babies born before term

For International Premature Day, Dorna and Save the Children announced they provided to 10 Romanian hospitals in Romania equipment needed to care premature born children. Donations, part of Care for Children – One…

Romanian Caroli Foods Group wants the best promotion for its Maestro range

The Romanian producer of  processed meat and packed products, Caroli Foods Group, launched a campaign, “Probably the best paid job in marketing”, aiming to find the best promotional idea for the Maestro range…

Wunderman, integrated by Ogilvy on Romanian market

According to a press release, Ogilvy Romania and Wunderman Romania join forces on the local communication market. Wunderman brand will be integrated within Ogilvy Romania, an operation that brings to the clients on…

Zenith: 65% of digital media to be programmatic in 2019

65% of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend US$84bn programmatically next year, up from US$70bn this…

Thomas Hofmann takes over as Chief Marketing & Digital Officer of Romanian pharmacies chain Dona

Romanian pharmacies chain Dona consolidates its top management team by appointing Thomas Hofmann in its Board. Hofmann will be Dona’s new Chief Marketing&Digital Officer and has the mission to influence company’s marketing strategy…

UK’s Department for Education (DfE) appoints M&C Saatchi as lead agency for Apprenticeships

Following a competitive CCS pitch process, The Department for Education (DfE) have appointed M&C Saatchi as lead strategy and creative agency for Apprenticeships. M&C Saatchi will be responsible for the relaunch of the…

Electronic Arts selected Golin to coordinate its communication in Romania

Golin Bucharest was selected to handle the PR duties for Electronic Arts Romania, one of Electronic Arts studios, after it won a pitch organized by the console, PC and mobile games producer. Golin…

Tug acquired Sydney based Fourteen Digital

Tug, the global Digital Performance Marketing Agency, acquired Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following on from Tug…

AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…

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