Marketing

Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey 

Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research company iSense Solutions….

Biz 18 years of Excellence Gala presents its winners

In the presence of over 200 top managers from companies, entrepreneurs, culture people and innovators in various fields, the Biz magazine team awarded last night, during the Gala celebrating 18 years of activity,…

Apple’s co-founder will speak at IAA Global Conference to take place in Romanian capital

Apple’s co-founder, Steve Wozniak, is participating to the IAA Global Conference in Bucharest, which will take place under the tag-line “Creativity can Change the World” and is scheduled for October 24-25.  IAA Global…

WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year

A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools continues to rise. The…

The One Club for Creativity accepting applications to attend  Executive Creative Summit Berlin

The One Club for Creativity, the foremost global nonprofit organization recognizing creative excellence in advertising and design, is now accepting applications for its exclusive Executive Creative Summit Berlin, taking place on 11 October,…

Caroli Foods Group launches the first product 100 percent natural

Caroli Foods Group, the leader of the consumers’ preferences in the category of processed meat answered market’s desires and launched the first product 100 percent natural. As the market research done by the…

A new Grolsch challenge: visual art based on the emotions generated by music

Grolsch came with a new challenge for the everyday experimentalist and tried to transpose the emotions that we feel when we are listening to music, visually. The result was a spectacular and full…

Efforts for inter-measurable Total Video eco-system in Romania

Info-Sanatate, GBD Research and Romanian Association for Indoor Advertising have made the first steps towards an inter-measurable Total Video eco-system in Romania, by introducing a Marketing ROI Multiscreen modeling for evaluating the effectiveness…

UX Bucharest 2017 to take place in Bucharest 3-6 October

The second edition of UX Bucharest, the first conference of this kind in the East Europe, will take place at the beginning of October 2017. Specialists in UX Design, Customer Experience, Product Management…

Aura Corina Chiorean on G7’s rebranding and a radical change in business approach

With a Bachelor in Business Administration and a Master Degree in Banking System and Capital Markets at the Babes Bolyai University of Cluj Napoca and a Master of Business Administration at Maastrich School…

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