Category: Marketing
Must be a Jameson. Authentic friendships are forged at Electric Castle
This summer, Jameson returns to Electric Castle with its relaxed, friendly, and authentic vibe. Under the concept “Must be a Jameson,” the Irish brand brings moments to the festival that […]
Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores
A new Pepco Shopper study conducted in 18 European markets confirms the clear consumer preference for the retailer. According to the study carried out annually by the retailer in all […]
EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program
Societe Generale Global Solution Centre launches the fourth edition of the “We Care Together” financing program, which aims to support projects developed by non-governmental organizations in Romania and offers financial […]
BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!
This summer, it’s not just music that sets the tone. BUMBU is bringing the hottest line-up of flavors and experiences to Beach, Please! Original, XO, and Cream – three variants, […]
WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media […]
United Media Services Study: 3 out of 4 Romanians shopping online, influenced by Social Media
In an increasingly digital and competitive economy, urban Romanians are refining their online shopping habits. The “Online Shopping Habits 2025” study conducted by United Media Services offers a detailed snapshot […]
Ciucaș continues its mission of “True relaxation in clean nature” and opens new clearings in 2025
In a time when more and more people are seeking balance in the heart of nature, Ciucaș carries forward its promise of “Clean nature, true relaxation.” In 2025, the brand […]
Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025
Global experience design agency Imagination has been appointed to deliver ‘Good Water’, the Saudi Pavilion at London Design Biennale 2025, reinforcing its position as a trusted partner for culturally significant, […]
AFP – official partner at Deauville Sport Images Festival
Starting 21st June 2025, the city of Deauville will host the very first edition of the Deauville Sport Images Festival, with AFP as an official partner. The work of the […]
Müller launched humorous new Bliss campaign which pokes fun at the seriousness of the luxury category
Müller is launching its first campaign for Bliss since 2015. ‘It must be Bliss’ is an integrated campaign developed by global creative agency of record VCCP that aims to reintroduce […]