"Citroen" tag

#BornAndré – campaign for Citroen at 100 years

Citroën, and their agency Traction (BETC), launched #BornAndré, on the official 100th birthday of the Citroën brand, paying homage to founder André Citroën. Citroën is a « human centric » brand, putting people at…

Citroen and Traction introduced Seetroën, glasses against motion sickness

Citroen and its agency, Traction (BETC), introduced Seetroën, the firstglasses against motion sickness, as the French car manufacturer decided to make travelling more comfortable. Motion sickness is a common condition that chronically affects more…

BETC’s Traction created a first brand film for Citroën

Citroën is a legendary car manufacturer in France and the creator of classic car models such as the Traction, the 2cv or the Type H. Hugely popular for the past 100 years, most…

Robot Chorus for Citroen

Over the years, Citroën has utilized the robot in many of its campaigns, and this new spot, “Robots Chorus”, is a celebration of the Citroën automobile through song and robot. It was created by Agence…

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