Month: May 2012
A GfK study on Romanian social media investments, to be presented at Marketing 360
GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]
Payment with mobile, available via PayPal in UK high street retail stores
PayPal announced that its British customers can now use their smartphones and PayPal inStore app to pay at high street retail stores, as the service was launched on May 31st […]
GolinHarris to communicate for Veka Romania
Starting May, GolinHarris Bucharest is handling PR for Veka Romania, local subsidiary of the German producer Veka. The agency won the account following a pitch in which were involved 3 specialized […]
Philip Kotler – awarded Doctor Honoris Causa title by Bucharest University
Bucharest University (UB) awarded Doctor Honoris Causa title to Philip Kotler, following a proposal of Communication and Journalism Faculty, during a ceremony that took place on May 31st. The ceremony, […]
TIFF Shadows Shorts, supported by GAV
Romanian agency GAV is continuing its traditional relationship with Transylvania International Film Festival (TIFF), that reached its 11th edition, and promotes this year also the competitive section Shadows Shorts (Horror&Thriller). GAV […]
Skol Land, men’s special place, promised in a new Euro 2M image campaign for Skol
Beer brand Skol and Romanian advertising agency Papaya launched a new image campaign, with Euro 2M budget, targeting men that are burdened by responsibilities and need to escape from the […]
US Visa campaign continues – Facebook stage
“Visa for US” information campaign will continue, as Bogdan Aurescu, Romanian Forreign Affairs Secretary of State, and Stephen Vann, US General Consul in Bucharest, announced recently. The campaign will continue […]
AdEx Benchmark: Europe’s online ad market reaches Euro21bn, with one of 5 advertising Euros going to online
Europe’s online advertising market grew 14.5% year-on-year, to Euro 20.9bn, while the overall European advertising market – excluding online – grew just 0.8% in the same time period, according to IAB […]
A campaign focused on efficiency, from GMP and Arctic
GMP Advertising expanded its portfolio of Romanian brands with Arctic, an account the agency won last autumn, following a pitch in which were involved 5 Romanian advertising agencies. The new […]
New Vodafone Romania brand campaign: Trust in better and we’re stronger together
Vodafone Romania launched, recently, a new brand campaign with the tag line “Vodafone brings together people that trust in better. Together, we are stronger”. The campaign is meant to represent […]