Author: Cristina Blanaru
Daescu Bortun Olteanu handles communication for Romanian Promenada Mall
Starting March, Daescu Bortun Olteanu expands its retail portfolio by communicating for a new client, Promenada Mall, owned by South-African investment fund NEPI (New Europe Property Investments), for which the agency […]
The “cloverer” shows how Noroc is made, in a Leo Burnett Group campaign
Bergenbier and Leo Burnett Group Romania launched a new TVC for Noroc beer, continuing this way brand’s strategic direction, “Crafted not guessed taste”. The new TVC introduces “the cloverer”, who has […]
gemiusAdMonitor: In Romanian online campaigns, more clicks come from women than men
In Romania, women are generating a bigger click rate than men, young people are more active online compared to the other age segments and users with medium education interact the […]
Wool integrates The Google Art Project
The WOOL | Covilhã Urban Art Festival presented itself, on March 17th, as a partner of the Google Art Project, providing 147 artworks for its gallery, made between 2011 and 2014. At Google’s […]
GPeC, the most important e-commerce event in Romania, started its 10th edition
March 19th marked the debut of the 10th annual edition of GPeC (eCommerce Awards Gala), the most important event for Romanian e-commerce. According to the organizers, this year’s edition will be […]
Romanian Agricola launched a new image campaign
Romanian food producer Agricola launched a new image campaign, scheduled to last the entire 2015 and aiming tp promote group companies’ products: chicken meat (Agricola International), raw-dried salami (SalBac) and semi-prepared and […]
AME Awards 2015: Jung von Matt AG Earns AME Grand Award & Regional Platinum Award/Europe
The international AME Awards for the World’s Best Advertising & Marketing Effectiveness℠ competition announced the 2015 winners. The 2015 international AME Grand Jury, comprised of interactive and multidisciplinary marketers, planners, and […]
Matt Eastwood and John Mescall – LIA’s 2015 Jury Presidents
London International Awards (LIA) have named Matt Eastwood, Worldwide Chief Creative Officer of JWT, and John Mescall, Global Executive Creative Director of McCann Worldwide, as 2015 Jury Presidents. Eastwood will […]
Refresh for Frigorifer, signed by AMPRO Design
AMPRO Design, Romanian brand and packaging design agency, finalized the corporate rebranding for Frigorifer. Refreshing the image of the brand, the leader on Romanian frozen vegetables market, was made through a […]
D&AD to call upon Insight and Wisdom for new Judging Week festival in 2015
D&AD, the global creative association for the advertising and design industries, will be pulling back the curtain on the judging of the D&AD Professional Awards and opening it to the […]