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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

4 Romanian projects, in semifinals at Electrolux Design Lab

4 projects from Romania made it into the semifinals of Electrolux Design Lab, international contest that aims, every year, to challenge young designers’ imagination and creativity to develop concepts to represent […]

July 1, 2014September 23, 2014 Cristina Blanaru Innovation

Geometry Global Moscow made the Get Well Kit and an iPhone case that goes together with an app

Geometry Global Moscow and its client, Sanofi, decided to make patients lives easier and help them never miss their medication by offering them a Get Well Kit and an iPhone case […]

July 1, 2014September 23, 2014 Cristina Blanaru Creativity, Digital & Media, Innovation, Mobile

Unconventional advertising festival ADfel prepares for a new edition in Bucharest

Romanian ad publication IQads announced the 9th edition of unconventional advertising festival ADfel, scheduled to take place between 18-24 august. Public’s participation at the event is free Taking over Fabrica terrace for a week, the event […]

June 30, 2014October 15, 2020 Cristina Blanaru Creativity

BETC Luxe celebrates 10 with new clients and new members in the team

BETC Luxe, created in 2005 by Claus Lindorff, is the luxury entity within BETC and posted a significant growth in 2014, adding to its portfolio 3 important clients – GANT, […]

June 27, 2014September 23, 2014 Cristina Blanaru Business, Creativity

The European journey for Romanian “mici”, marked with a Timisoreana campaign

Starting June 25th, Romanian “mici” (Romanian meat rolls specialty) are exported in all European Union countries, moment marked up with a punctual campaign by Romanian beer brand Timisoreana. Since appearing […]

June 26, 2014 Cristina Blanaru Creativity, Marketing

 Agerpres to “Update Romania”

Romanian state news agency Agerpres launched the editorial project “Update Romania”, made in partnership with League of Romanian Students Abroad (LSRS). Every week’s start, through Agerpres’ newsfeed and its public website, the agency […]

June 26, 2014 Cristina Blanaru Media

AMPRO Design redesigned Joe waffles

Romanian brand & packaging design AMPRO Design was selected by Nestle Romania to redraw the entire line of packaging for Joe waffles. Joe’s redesign started once with the repositioning of the entire […]

June 26, 2014September 23, 2014 Cristina Blanaru Branding, Business

Grolsch launched a new way of drinking draft beer in Romania. With The Jar.

Grolsch launched a new way of drinking draft beer in Romania, with The Jar, as the brand is supporting unique experiences and has an innovative and creative approach. Grolsch added creativity to […]

June 26, 2014September 23, 2014 Cristina Blanaru Ads, Creativity

Romanian 2Parale takes over Insight360 and launches a Content Marketing & Social Media Management division

 2Parale, performance marketing company that includes the biggest affiliation network in Romania and one of the strongest PPC divisions, took over the marketing and communication agency Insight360. Insight’s team, competencies and […]

June 26, 2014September 23, 2014 Cristina Blanaru Business, e-Commerce, Marketing

Zuzu’s rebranding in Romania, signed by Brandtailors

After Zuzu’s rebranding in 2010, that resulted in graphic consistency and brand positioning as a relevant player in yogurt category, Brandtailors continues to work with Albalact to keep developing Zuzu brand. The […]

June 26, 2014 Cristina Blanaru Branding

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