Author: Cristina Blanaru
In Romania, Pepsi gets on “+” with the new bottles
Pepsi launched a new range of packaging that promotes with a communication campaign under the tagline “Now I’m on +”. The campaign is the local adaptation of Pepsi’s global platform, Live […]
Diesel’s spring-summer campaign, under “We are connected” tagline
Nicola Formichetti’s vision as Artistic Director of Diesel continues to evolve with the campaign for Spring/Summer 2014. Building upon the viral and groundbreaking FW13 #Dieselreboot campaign, the team searched the […]
OMD Worldwide – most creative media agency in the world for the 8th year in a row, according to Gunn Report
For the eighth consecutive time, Omnicom Media Group Agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the exclusive lock […]
Coca-Cola Romania relaunched its portfolio of Cappy fruit drinks
Cappy drinks range, part of Coca-Cola Romania’s portfolio, were relaunched starting February, with the change visible at packaging portfolio and at aromas’ level. Cappy switched the cardboard with 1 liter […]
The Cup Awards prepare for mid-April
Intercontinental Advertising Cup, a godchild of Michael Conrad, prepares for its 7th edition mid-April, in Belgrad. Michael Conrad, former President and Chief Creative Officer of Leo Burnett Worldwide, and […]
Golin Harris Bucharest to hold communication classes for financial institution, through a partnership with Romanian Banking Institute
GolinHarris Bucharest and Romanian Banking Institute (IBR) signed a partnership through which agency’s specialists will hold communication classes for the financial institutions. Through the partnership with IBR, GolinHarris marks a […]
Anne Marie Obretin – the new Executive Director of Romanian Advertising Agencies Association (UAPR)
Anne Marie Obretin was elected Executive Director of Romanian Advertising Agencies Association (UAPR), following a decision made by UAPR’s board. She will have the mission to develop organization’s strategy and […]
Cannes Lions 2014: Changes to Palme D’Or, Media Network of the Year and Regional Networks of the Year awards introduced
Cannes Lions’ organizers announced a series of changes to some of its special awards which are based on points accumulated from shortlisted and new accolades to be awarded starting with […]
Romanian actor Florin Calinescu supports women drivers, in a campaign for Woman’s Day
Women driving cars in Romanian capital Bucharest are bound to be surprised from March 5th to March 8th as they will receive a gift that will improve their life in […]
Mihai Gongu – the 1st Romanian to judge at ADC Creative Awards Czech Republic
Mihai Gongu, Creative Director GMP Advertising, was invited by Art Directors Club Czech Republic to join the jury of ADC Creative Awards 2014. This is the first time when a […]