Category: Branding
Storience, Highly Commended at Transform awards for Avenor’s rebranding
Romanian Storience was Highly Commanded at Transform Awards, in Best Visual Identity for a Non-Profit category, for Avenor College’s rebranding. Storience was the agency that, at the start of the school […]
DraftFCB simplifies its name: drops Draft and remains FCB
Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). Two distinct brands, Draft and FCB, were merged together […]
Coca-Cola Romania relaunched its portfolio of Cappy fruit drinks
Cappy drinks range, part of Coca-Cola Romania’s portfolio, were relaunched starting February, with the change visible at packaging portfolio and at aromas’ level. Cappy switched the cardboard with 1 liter […]
Irinel Ionescu, Romania’s representative in Recreate Packaging 2014’s jury
Irinel Ionescu, Creative Partner AMPRO Design, was member in the jury of “Recreate Packaging 2014“, competition dedicated to packaging design initiated by Finnish paper and cardboard producer Stora Enso and […]
AMPRO Design in 2013: 4 international awards and turnover up 27%
Romanian brand and packaging design agency AMPRO Design posted a turnover up 27% in 2013, compared to previous year, ain aims, in 2014, for a further 20% increase of its business. Moreover, […]
Storience brands Bookster
Storience has branded Bookster – the first Romanian library aimed at corporations. Bookster selects the world’s best books and articles and lends them to corporate employees in Bucharest, Romania. Aside from the […]
Pontus Euxinus Ventures and Alexandre Almajeanu invest in Brandient’s development
Pontus Euxinus Venture investment fund, controlled by French businessman Alexandre Almajeanu, became shareholder in Brandient, with a package of 11% of shares. During same transaction, Tatiana Malacopol sold her social […]
Parisian architecture studio, branded by Romanian agency Naked & Jones
SANE Architecture, an architecture studio located in Paris and founded by Romanian architects Cristina Chelarescu and Traian Bompa, had its branding made by Romanian Naked & Jones, after the 2 founders […]
2014’s trends in packaging design: from recyclable to comestible, with second life, simplicity and white
Irinel Ionescu, Creative Director AMPRO Design Romania, detailed, for AdHugger, the trends that will be visible in 2014’s packaging design: recyclable or even comestible packaging, second life ones, solving problems shapes, […]
Happy Holidays!
AdHugger wishes you Happy Holidays, an awesome Christmas and a Happy New Year. We’re waiting to catch up in 2014, with more news and interesting marcom facts!