Category: Branding
Naked&Jones, a brand development agency, active on Romanian market since the end of 2012
Naked & Jones is a new agency on Romanian market, that started its activity in the end of 2012 and started as an agency focused on brand development, aiming to […]
Seed Consultants launched Aliphia, a 100% Romanian brand
Seed Consultants, exclusive Landor partner in Romania, launched Aliphia, a brand of para-pharmaceutical products. Seed Consultants made the rebranding for its client, during a process that lasted 3 months and aimed […]
Romtelecom drops Dolce and Clicknet and focuses on the main brand
Romanian telecom operator Romtelecom is changing his branding strategy and drops Clicknet and Dolce from communicating its internet and sattelite TV services. Instead, the company will focus on a single […]
7 months old Storience, finalist at 2013 Transform Awards
After just 7 months since launching their own agency, Adriana and Stefan Liute saw their work getting in finals at 2013 Transform Awards. Namely, Storience was selected on the shortlist […]
Gerovital Pure’s packaging, signed by Cocoon Group
Cocoon Group, branding and design agency with activities in Central and Eastern Europe, made the packaging design for Gerovital Pure, a new soap range from Farmec S.A. Cocoon Group had […]
The Romanian ad industry, the look through eyeglasses
Liliana Marin, founder of Medical Optik Lounge, is one of the very few Romanian specialists that can pride themselves with expertise in the eye-wear styling. In her 25-year-long career, she […]
Grapefuit signs Sameday Courier rebranding
Grapefruit signs the rebranding for SameDay Courier, with the new visual identity integrating all brand’s values: flexibility, customized services, fastness, creativity, innovation and safety. The visual identity is in line […]
IAB Europe establishes the Brand Advertising Committee (BAC)
nugg.ad, European leading specialist in online targeting and brand advertising, welcomes the founding of the Brand Advertising Committee (BAC) through IAB Europe. A strong coalition made up of publishers, agencies, […]
Absolut Vodka launches Absolut Unique, a vibrant experiment with 4M unique representations
Absolut Unique is a new limited edition from Absolut Vodka, inspired from a provokative idea transformed into an artistic experiment. Annually, each limited edition is writing special pages in brand’s history, […]
A country,19M ambassadors, a new “Romanians are smart” ROM campaign on Romania’s national day
As Romania’s National Day is close, ROM Autentic is offering the country a gift, the campaign “Romanians are smart”, under a new concept: “A country, 19M ambassadors”. Starting 2011, at […]