Category: Branding
At 20 years celebration, Transavia launches new packaging, signed by Brandient
At 20 years celebration, Transavia launched new packaging for its products, realized by Brandient. One of the newly launched designs is for Fragedo range, the most important brand in Transavia’s […]
Cocoon Bucharest signs the new packaging for Gerovital Sun
Cocoon Bucharest and Farmec Cluj worked together for the 6th time, this time for a new packaging design for Gerovital Sun products. The new Gerovital Sun products are now present […]
“The most promising Romanian brand”, a Seed Consultants program
Seed Consultants, Landor Associates partner in Romania, launched “The most promising Romanian brand” program. The program is the 1st competition that target business representatives and, at the end, will chose […]
Romanian tourism Ministry started promoting Romania on CNN, Euronews and Eurosport
Romanian Ministry of Regional Development and Tourism started the campaign to promote Romania as a touristic destination, running TV ads on 3 international TV stations CNN, Euronews and Eurosport. The […]
“Branding on the Eastern Front”, by Aneta Bogdan—the Second Edition
After selling out the first edition in only 3 months, Brandient relaunches Aneta Bogdan’s “Branding on the Eastern Front” —a book on branding and reputation, against the tide. This is […]
BrandTailors consolidates its professional competences on company’s four business lines bases
BrandTailors – strategic brand consultancy and design firm – completed the company’s work processes (restructuring and professional competences redefnition) on its four business lines bases. BrandTailors created specialized professional teams […]
Apple is world’s most valuable brand
Apple became world’s most valuable brand, overtaking Google, with an estimated brand value of more than $153bn, according to BrandZ Top 100 ranking of the most valuable global brands, compiled by Millward […]
BrandTailors appoints Andreea Florea as the new coordinator of the Brand Strategy Department
BrandTailors – strategic brand consultancy and design firm – appointed Andreea Florea at the head of Brand Strategy Department, as it continues the internal process of organization structure rethinking and […]
Easter
Happy Easter! We will have a short break during Easter, but we will be back to the normal pace with info and news about Romanian marcom on Tuesday. We […]
Cocoon Bucharest designed the new packaging for Romanian Noroc beer
Cocoon Bucharest redesigned the packaging for Romanian beer brand Noroc, the image of the brand being significantly improved by the adjustment of some important design elements. The approach of the […]