Category: Business
Lowe Romania to handle the image campaigns for Elefant.ro
Starting October, elefant.ro appointed Lowe Romania to handle the creation and implementarion of its image campaign. Elefant.ro is one of the most popular eCommerce platforms in Romania and aims, via the campaign, […]
Ron Villacarillo and Ben Levy join RTO+P
Indie creative agency Red Tettemer O’Connell + Partners (RTO+P) announced the appointment of two new creative hires: Ron Villacarillo as Creative Director/Art Director and Ben Levy as Associate Creative Director/Copywriter. […]
Search engine from XIXth century, launched by Ubisoft and BETC
Ubisoft and BETC launched the 19th Century Search Engine; an imagination of what a search engine would have looked like in 1868 if the internet had existed and a way to promote […]
Grayling published the 2nd AcTrend Report
Grayling Central & Eastern European Public Affairs Group has published the second edition of its Grayling AcTrend Report. The study examined laws passed in six CEE countries – Bulgaria, Czech […]
ING to organize an international hackathon in Romania
ING Bank organizes, in Romania, an international hackathon, scheduled to take place on November 20-12. The international hackathon 24H-CodING, dedicated to IT professionals and students, is aimed to conceive and implement the most […]
Starcom MediaVest Group launched SMG Performance division in Romania
Starcom MediaVest Group launched a performance marketing division, SMG Performance, during an event where it also presented the first SMG Experience Map in Romania, a consumer journey research on smartphones. SMG […]
M&C Saatchi Shop launched with 2 founding clients
M&C Saatchi Shop has opened its doors with multinational assignments from existing M&C Saatchi Group clients, Jacobs Douwe Egberts and Pernod Ricard. The new company is led by Michelle Whelan […]
BETC POP and Polydor (Universal Music) create POP records
BETC POP is a lab-agency within BETC, entirely dedicated to pop culture. It works with talent scouting and content creation, at the crossroads of business and entertainment. Recently, BETC POP teams […]
Half of Romanian smartphone owners use WhatsApp – study
Almost half of the Romanian smartphone users are accessing WhatsApp at least once a week, while 27% use it on daily basis, a study made by iSense Solutions shows. The app is the […]
EY Study: Romanians use mobiles everywhere, check them tens of times a day
According to “Mobile devices’ usage” study released by EY for Romanian market, 62% Romanian smartphone users are using this mobile device from 2 to 6 hours a day and two thirds […]