Category: Creativity
Photo by Aaron Sebastian on Unsplash
IAB Romania: important efforts to develop online advertising industry
Following the most recent General Assembly, IAB Romania announced the creation of a new category of members, the preparation of the 1st guide of Mobile advertising in Romania and facilitating […]
Graffiti PR to handle corporate PR and corporate communication duties for Ursus
Graffiti PR was appointed to handle Ursus’ communication after a 4 months long pitch and after it managed to convince the company that is the best suited to handle the […]
Felix Tataru elected as Senior Vice President of IAA Worldwide
Felix Tataru, founder Romanian GMP group, was elected Senior Vice President IAA Worldwide, during the annual meeting of IAA Board, that took place on June 18th. After 3 years as […]
Gemius study: Mobile ads are gaining ground in CEE
An average of 3% of advertisements in Central and East Europe is displayed on tablets and phone screens, with Lithuania assuming the leading position in this field, a Gemius study […]
Graffiti BBDO signs Ursus Cooler TV campaign
Graffiti BBDO made the TV campaign for Ursus Cooler, cooling mix of beer and lemonade, a campaign that includes 2 ads for TV that will run until the end of […]
GMP Advertising handled creation for IAA worldwide’s 75 years anniversary campaign
Romanian GMP Advertising made the creative side for the communication campaign “The Case for Advertising”, launched by IAA Worldwide during Cannes Lions in order to mark organization’s 75th anniversary since […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
Changes and reshuffles in Graffiti BBDO’s team
During the first 6 months of 2013, Graffiti BBDO reshuffled its internal structure and appointed new leaders to coordinate the key departments of the agency. Graffiti BBDO’s creation is now leaded […]
Friendship conquers Romania, a campaign for Bergenbier signed by Leo Burnett & Target
Romanian Leo Burnett & Target signed the most recent campaign “Friendship conquers Romania”, made for Bergenbier and that starts in June. The campaign included the caravan “Friendship Days”, an events […]
3 Romanian creatives – awarded Bronze in Mobile Lions; Winners in Innovation, Media, Mobile and Outdoor – unveiled
A creative collective made up of Romanian creatives scooped Bronze in Mobile Lions, with an app made for Instagram. The innovation, media, mobile and outdoor winners were announced during each […]