Category: Consumption Habits
Tripsta Travel Trends: Romanians prefer August to travel, spend over 300 Euros for plane tickets and go to Greece
This summer, Romanians preferred to book their travels mainly for August, spent over 300 Euros for flight tickets – second to Brits when it comes of money allocated to travel […]
Romanian Football involvement infographic, launched by Starcom MediaVest Group Romania
Starcom MediaVest launched the 16th HumanGraphExperience infographic, “Romanian Football Involvement”. The study was based on data athered by using media planning tools, date offered by Romanian National Audience study and […]
Starcom MediaVest studied Romanians’ multi-screening habits
Starcom MediaVest Romania launched the 14th infographic part of HumanGraphExperience series, analyzing Romanians’ multi-screening habits Multi-screening is an experience that improves or develops the content received on the main screen. For Romanians, mobile […]
The congregation of Mums – discovering the mum ecosystem – a new Starcom infographic
In March, when Romanians celebrate women’s month and Mother’s Day (March 8th), Starcom launched a new info-graphic based on a study on different mothers’ communities, identifying different ways to relate […]
Study: Romanians spend only 100 mins/month on cultural activities
Romanians spend only 90 minutes per month for theater, cinema and art galleries and spend only 13 minutes per day reading, according to Mediafax, that quotes a study made by […]
HumanGraph Experience – Major 2014 trends
Starcom Romania continues the HumanGraphExperience infographics series, with the 1st edition of 2014 identifying the local and global trends that will impact this year Romanian market Local trends When it […]
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands
GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]
HumanGraphExperience by Starcom: Christmas & New Year’s Eve for RomaniansRomanian Customs & Traditions
Starcom launched a new infographic of the series HumanGraphExperience, this time analyzing Romanian customs and traditions for Christmas and New Year’s Eve and Romanians’ attitude toards keeping the holidays traditions. As […]
Romanian Top Kids Brands: Kids prefer Coca-Cola, parents want to feed them dairies
Romanian children prefer Coca-Cola, while their parents want to feed them Napolact (dairies), according to Top Kids Brands, a study made by Open-I Research at Itsy Bitsy Radio’s initiative. The study […]
Reveal Marketing Research: Romanian men to spend more money on presents for Holidays
According to a Reveal Marketing Research study on consumption habits around winter holidays, 60% of Romanians intend to spend at least the same amount of money they did last year in […]