Category: CSR
Romanian beer to support professional schools, within “Professions for Romania” program
Bucegi beer (a Heineken Romania brand) started the program “Professions for Romania“, the 1st projects on the platform with the same name. The program supports professional post-college schools that contribute to […]
Heineken invests in Romanian local communities: Euro 300,000 in the last 4 years
Heineken Romania invested, during the last 4 years, Euro 300,000 in local communities, during a program made in partnership with CSR Nest and targeting the towns where the company has factories […]
Interactive video for Unicef Romania says Stop to violence
Lowe&Partners developed the concept of a video part of Unicef’s global campaign #STOPviolentei (#StopViolence), aiming to prevent violence against children. To talk about violence against children, when no parent would […]
Coca-Cola launches a new type of packaging on Romanian market
Coca-Cola Romania introduced on the local market an innovative packaging, which has up to 30% of its composition made up of plants. The new packaging, made with the PlantBottle technology, is used […]
Romanian beer launches, together with ALIAT, Harm Reduction’s 2nd edition at Padina Fest 2014
Romanian beer brand Ciuc and Aliat (Aliance for Fighting against Alcoholism and Substances) continues to promote responsible alcohol consumption among the participants to festivals and launches the 2nd edition of the program […]
Romanian copywriter scoops Gold at Creative Conscience Awards
Maria Teodorof, Romanian copywriter working for The Geeks (agency part of Leo Burnett Group ), scooped Gold at Creative Conscience Awards, awards launched in 2012 by the platform with the […]
“ACT Responsible Tributes” 2014 – recognising and celebrating creativity for Good Causes
On Friday, Marie Pourreyron, Adjointe au Maire de Cannes, handed out the “ACT Responsible Tributes” 2014 to communication agencies recognizing and celebrating their great work for Good Causes. The ceremony took place on the […]
New Chimera to challenge creatives around the world
Cannes Lions launched the 4th Cannes Chimera Initiative creative brief, part of a a creative competition, which identifies innovative communications concepts that can help build public awareness and support for […]
Philips and Ogilvy & Mather launched “Ideas for future” to make Romanian children dreams come true
Philips and Ogilvy & Mather launched in Romania a CSR platform, “Ideas for future”, which can turn in reality any innovative idea on the lives and future of Romanian children The […]
Armada and Save the Children Romania campaign for taxes redirection – a success
Romanian agency Armada got involved in making the online component for 2% Save the Children campaign in Romania, aiming to redirect 2% of people’s income taxes redirected to Romanian maternity hospitals. Armada […]