Category: CSR
Humanitarian campaign for children, from Hornbach Romania
Hornbach Romania, retailer that provides gardening and constructions materials, and Mereu Aproape (Always Close) Foundation launched a humanitarian campain to collect toys for children that live in difficult conditions. Moreover, to celebrate […]
GMP PR trains pro bono future doctors in how to communicate with patients
Students that are attending universities in order to become doctors will be the beneficiaries of free workshops about communication with patients, offered by GMP PR as part of the campaign “Profession: doctor in […]
“Donate red for Romania”, social mobilization campaign signed by Geometry Global and Observator
Geometry Global and Observator, the main Antena 1 news program, started en “experiment” through which they invite Romanians to visit the closest blood donation center. “Donate red for Romania” is a social […]
Romanian “I learn, I help” program continues with 5 Social Media Marketing workshops
The charitable series of workshops “I learn, I help – Brand Artists“, organized by IQads with support from IAA, gathered 27 entries and Euro 8,100 from tickets sales, money that will […]
McCann Named – No 1 agency network in “The Good Report”
McCann was recognized as number one “Network For Good” in 2013 in “The Good Report”, annual celebration of innovative and valuable advertising campaigns for good causes. The award is offered every year by […]
An interactive Window of Hope, launched by Dorna as part of “Care for children” campaign
Dorna, a Coca-Cola Romania brand, expanded this year its promise to support premature born babies and their mothers and created the first interactive window in Romania, Window of Hope. This initiative […]
Thomas Kolster: How to make Goodvertising?
How to make Goodvertising Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and […]
Romanian artist Mugur Varzariu, awarded in POYi 2014 contest
Romanian social artist Mugur Varzariu, awarded by CNN and UNICEF for his photos related to Roma ethnics problems in Romania, was awarded recently with the highest accolades received by a […]
Over RON 1M donated in December, in a charitable campaign for Hospice
Over RON 1M were donated by companies, in December 2013, in a charitable campaign aimed to help Hospice Casa Sperantei take care of people suffering from incurable diseases. The result […]
Saatchi & Saatchi Hong Kong made an Instant Newspaper Recycler
The amount of wrapping paper used in Hong Kong during Chinese New Year results in the felling of approximately 1,600 trees and the burning of 170,000 litres of petrol. The height […]