Category: CSR
Saatchi & Saatchi Hong Kong made an Instant Newspaper Recycler
The amount of wrapping paper used in Hong Kong during Chinese New Year results in the felling of approximately 1,600 trees and the burning of 170,000 litres of petrol. The height […]
GolinHarris and Mercedes-Benz transformed kids in heroes with Mobile Kids program
Romanian GolinHarris, together with Mercedes-Benz and Save the Children Romania, implemented the international program Mobile Kids, that includes a series of educational activities aimed to teach kids aged 6-10 y.o. […]
Crowdfunding initiative for a Brown Friday
Saatchi & Saatchi Singapore and the World Toilet Organization have launched a crowdfunding initiative to improve sanitation for school children in South Africa. The tongue-in-cheek campaign hijacks the start of […]
Lemonade as vehicle for charity: Euro 5,000 collected for children suffering of cancer
International book fair Gaudeamus was the opportunity to turn lemonade into a vehicle for social good, with Romanian and foreign writers, along with Romanian celebrities, participating to the biggest lemonade […]
“For you – a coin, for them – a future” program reached the last stage
“For you – a coin, for them – a future” program is in a direct line to the end, with those that want to support the cause of Mihai Nesu […]
Vodafone’s Digital Library, available for 30,000 Romanian high-school students
30,000 Romanian pupils in 200 high-schools all over the country have free access to the books in Vodafone’s digital library and are able to consult them on mobile or tablet, […]
Romanian Transilvania Bank launched KEN Money for children’s financial education
Transilvania Bank and KEN Academy launched a financial and entrepreneurial education program for children, Ken Money. The program takes place in Bucharest, in over 30 schools, with almost 2,000 pupils having […]
GolinHarris communicated “I want in the 9th grade” campaign for KFC and Pizza Hut
GolinHarris communicated “I want in the 9th grade” for KFC and Pizza Hut, with the campaign gathering a record amount (Euro 70,000) for the education of children from rural areas. […]
“Share it to Stop it”, Avon campaign against domestic violence in Romania
Avon Romania and Starcom Media Vest launched, in October, the 1st campaign of sharing against domestic violence. The message of the campaign is relayed through the voice of 5 Romanian […]
Wave Division supports United Way Romania’s projects
Starting this autumn, Wave Division joined United Way Romania’s partners in order to support organization’s projects in fields such as education, health and social integration. The 1st project Wave worked […]